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The 5 Home Trends Millennials and Baby Boomers Just Can’t Agree On

PureWow Logo By letters@purewow.com (Candace Davison) of PureWow | Slide 1 of 5: Millennials: Mid-Century Modern Boomers: Farmhouse/Rustic  Wait, why are millennials wild about a design movement that was popular decades before they were born? Blame it on Mad Men. No, seriously—the show’s rise in popularity dovetails with the time many millennials started furnishing their own homes. As for why boomers are less crazy about it, that may be more of a “been there, lived through that” scenario, considering the aesthetic’s heyday occurred right around the time they were born (roughly 1947 to 1957). “In our research, we found millennials really leaned toward modern, minimal looks whereas baby boomers liked cozy, traditional, comfortable spaces,” says Alessandra Wood, vice president of style at Modsy. There’s still a strong interest in modernism’s clean lines among the older generation, only they prefer a style more closely aligned with Joanna Gaines’s vibe: Picture matte black accents, farmhouse sinks and warm wood tones.

1. Overall Aesthetic

Millennials: Mid-Century Modern

Boomers: Farmhouse/Rustic

Wait, why are millennials wild about a design movement that was popular decades before they were born? Blame it on Mad Men. No, seriously—the show’s rise in popularity dovetails with the time many millennials started furnishing their own homes. As for why boomers are less crazy about it, that may be more of a “been there, lived through that” scenario, considering the aesthetic’s heyday occurred right around the time they were born (roughly 1947 to 1957).

“In our research, we found millennials really leaned toward modern, minimal looks whereas baby boomers liked cozy, traditional, comfortable spaces,” says Alessandra Wood, vice president of style at Modsy. There’s still a strong interest in modernism’s clean lines among the older generation, only they prefer a style more closely aligned with Joanna Gaines’s vibe: Picture matte black accents, farmhouse sinks and warm wood tones.

© Twenty20/Modsy

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