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adidas and Lego’s Latest Drop Includes Three Colorful Ultraboost DNA Shoes for Kids and Adults

Footwear News logo Footwear News 7/29/2021 Aaron Royce
a close up of a footwear: Screen-Shot-2021-07-28-at-2.38.53-PM © Courtesy of Adidas Screen-Shot-2021-07-28-at-2.38.53-PM

adidas and Lego have joined forces on another colorful collection, this time for kids and adults.

adidas’ newest Ultraboost DNA sneakers have been revamped with details inspired by everyone’s favorite stackable toys. Similar to previous adidas x Lego collections — including playful adaptations of the Superstar, ZX 8000 and ZX360 shoes — the models in this line feature heel counters textured like Lego bricks, three brick-like rubber accents on their sides and co-branded tongue patches. The new collaboration also highlights classic Lego hues, including red, blue, green and yellow.

The trio of sneakers features the Ultraboost’s signature Boost midsoles, as well as a sock-like fit and textured rubber outsoles for stability. Additionally, the styles are environmentally-friendly, featuring uppers made with the brand’s proprietary Primegreen fabric composed of upcycled plastic.

All three colorways for men are available to shop on adidas.com/Lego for $180. The Cloud White/Red/Shock Blue/Green style for children is also available for purchase, while the Cloud White/Red/Cloud White and Cloud White/Shock Blue/Cloud White colorways for kids will drop on July 31 at 3 a.m. EDT. Youth styles will retail for $160.

In April, adidas and Lego also debuted a version of the Ultraboost DNA sneakers for men in a silver, white and yellow colorway.

Lego and adidas’ collaboration is part of the German brand’s ongoing A-ZX series, where it will partner with a total of 26 labels and collaborators for individual collection drops. Each letter represents a sneaker release, with Lego representing the letter “L.”

Shop the new adidas x Lego collection, below.

To Buy: adidas Kids/Youth Ultraboost DNA x Lego Colors Shoes, $160.

To Buy: adidas Men’s Ultraboost DNA x Lego Colors Shoes, $180.

To Buy: adidas Kids/Youth Ultraboost DNA x Lego Colors Shoes, $160.

To Buy: adidas Men’s Ultraboost DNA x Lego Colors Shoes, $180.

To Buy: adidas Kids/Youth Ultraboost DNA x Lego Colors Shoes, $160.

To Buy: adidas Men’s Ultraboost DNA x Lego Colors Shoes, $180.

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