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20 brands that boomers love best

Mediafeed Logo By Matthew Rothenberg of Mediafeed | Slide 1 of 21: There are plenty of ways a brand can earn our loyalty. Factors like product quality, price, and convenience come into play, but so do things like nostalgia and a brand’s social values.To find out which brands Americans loved the most, Morning Consult surveyed over 400,000 consumers to find out which brands have the highest favorability, trust, and community impact across generations.The Index is based on four metrics: Favorability Score: The percentage of consumers with a favorable opinion of the brand.  Trust Score: The percentage of consumers who trust the brand to do the right thing.  Community Impact Score: The percentage of consumers who say the brand has a positive impact on their local community.  Net Promoter Score: Consumers are asked on a scale of 1-10 how likely they would be to promote a given brand. The NPS is determined by subtracting the percentage who said 0-6 from the percentage who said 9 or 10. Boomers love… mail?Take baby boomers: it looks like those aged 54-72 love shipping things, and fixing things. There were three shipping brands in the top 5, with hardware stores rounding out boomer favorites.Here are the 20 brands that boomers love best:

Brand values

There are plenty of ways a brand can earn our loyalty. Factors like product quality, price, and convenience come into play, but so do things like nostalgia and a brand’s social values.

To find out which brands Americans loved the most, Morning Consult surveyed over 400,000 consumers to find out which brands have the highest favorability, trust, and community impact across generations.

The Index is based on four metrics:

  • Favorability Score: The percentage of consumers with a favorable opinion of the brand. 
  • Trust Score: The percentage of consumers who trust the brand to do the right thing. 
  • Community Impact Score: The percentage of consumers who say the brand has a positive impact on their local community. 
  • Net Promoter Score: Consumers are asked on a scale of 1-10 how likely they would be to promote a given brand. The NPS is determined by subtracting the percentage who said 0-6 from the percentage who said 9 or 10.

Boomers love… mail?

Take baby boomers: it looks like those aged 54-72 love shipping things, and fixing things. There were three shipping brands in the top 5, with hardware stores rounding out boomer favorites.

Click through the slideshow above to see the 20 brands that boomers love best.

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