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America’s Most Patriotic Brands

24/7 Wall St. logo 24/7 Wall St. 6/27/2018 John Harrington

© william87 / iStock Companies adopt different brand images to market their products to consumers. Some adopt the health-conscious idea; some label themselves as wholesome, family-oriented; while others take the cool and hip approach. As Independence Day nears, we are reminded of another strategy -- a brand's connection with America.

Brands try to do this by demonstrating how long the product has been in existence as well as where it is made in America. Many of these brands use imagery that resonates with national pride.

Brand consultant Brand Keys recently published its 16th annual 50 Most Patriotic Brands in America based on a survey of more than 5,000 consumers. Iconic brands such as Jeep, Disney, and Coca-Cola top the list..

Some of the brands considered to be among the most patriotic are of products most closely associated with America -- cars, soft drinks, fast-food restaurants, and beer. All of these brands are among the biggest advertisers at that most American of events, the Super Bowl.

Many brands embrace a connection with the United States, whether it’s the freedom to travel the nation’s highways on a Harley-Davidson motorcycle, or imbibe a Sam Adams Summer Ale (named after the rabble rouser from the American Revolution).

Click here to see the most patriotic brands.
Click here to read our detailed findings and methodology.

a close up of a basketball game© DMP1 / iStock

50. Wilson Sporting Goods
> 2018 Rank: tied -- 39th
> 2017 Rank: tied -- 33rd
> Parent company: Wilson Sporting Goods
> Company headquarters: Chicago, Illinois

© Katy Winn / Getty Images for Distinctive Assets

49. Wrangler
> 2018 Rank: tied -- 39th
> 2017 Rank: tied -- 33rd
> Parent company: VF Corporation
> Company headquarters: Greensboro, North Carolina

a close up of a hat© DhscommtechTyler Dziarmaga / Wikimedia Commons

48. Under Armour
> 2018 Rank: tied -- 39th
> 2017 Rank:
> Parent company: Under Armour, Inc.
> Company headquarters: Baltimore, Maryland

a group of baseball players standing on top of a grass covered field© Affiliate / Wikimedia Commons

47. NY Yankees
> 2018 Rank: tied -- 39th
> 2017 Rank: tied -- 33rd
> Parent company: Yankee Global Enterprises
> Company headquarters: New York City, New York

a baseball stadium© Amin Eshaiker / Wikimedia Commons

46. MLB
> 2018 Rank: tied -- 39th
> 2017 Rank: tied -- 33rd
> Parent company: Major League Baseball
> Company headquarters: New York City, New York

a group of football players on the field© Paul Keleher / Wikimedia Commons

45. Patriots
> 2018 Rank: tied -- 39th
> 2017 Rank: tied -- 33rd
> Parent company: The Kraft Group
> Company headquarters: ‎Foxborough, Massachusetts‎

© https://www.flickr.com/photos/vernieman/

44. Nike
> 2018 Rank: tied -- 39th
> 2017 Rank: tied -- 33rd
> Parent company: Nike Inc.
> Company headquarters: Beaverton, Oregon

a close up of a footwear© LeventKonuk / iStock

43. New Balance
> 2018 Rank: tied -- 39th
> 2017 Rank: tied -- 33rd
> Parent company: New Balance Inc.
> Company headquarters: Boston, Massachusetts

© Andy Lyons / Getty Images

42. Louisville Slugger
> 2018 Rank: tied -- 39th
> 2017 Rank: tied -- 33rd
> Parent company: Wilson Sporting Goods
> Company headquarters: Chicago, Illinois

© Astros / Flickr

41. Cowboys
> 2018 Rank: tied -- 39th
> 2017 Rank: tied -- 33rd
> Parent company: The Dallas Cowboys
> Company headquarters: Frisco, Texas

a pair of shoes© Brooke Fishwick / Wikimedia Commons

40. Converse
> 2018 Rank: tied -- 39th
> 2017 Rank: tied -- 33rd
> Parent company: Nike Inc.
> Company headquarters: Beaverton, Oregon

a group of football players on a field© keithallison / Flickr

39. 49ers
> 2018 Rank: tied -- 39th
> 2017 Rank: tied -- 33rd
> Parent company: San Francisco Forty Niners
> Company headquarters: Santa Clara, California

a close up of a computer© Autodesigner / Wikimedia Commons

38. Marlboro
> 2018 Rank: 38th
> 2017 Rank: tied -- 27th
> Parent company: Philip Morris International Inc.
> Company headquarters: New York City, New York

a motorcycle parked on the side of a road© Nitot / Wikimedia Commons

37. Harley-Davidson
> 2018 Rank: 37th
> 2017 Rank: 13th
> Parent company: Harley-Davidson, Inc.
> Company headquarters: Milwaukee, Wisconsin

a store shelf filled with books© jeepersmedia / Flickr

36. Gatorade
> 2018 Rank: 36th
> 2017 Rank: 23rd
> Parent company: Pepsico, Inc.
> Company headquarters: Purchase, New York

a close up of a sign© mjtmail / Flickr

35. Colgate
> 2018 Rank: 35th
> 2017 Rank: tied -- 18th
> Parent company: Colgate-Palmolive Company
> Company headquarters: New York City, New York

a store front at day© John Anderson / Wikimedia Commons

34. Starbucks
> 2018 Rank: 34th
> 2017 Rank: 12th
> Parent company: Starbucks Corporation
> Company headquarters: Seattle, Washington

a scaffolding in front of a building© achinthamb / Shutterstock.com

33. Google
> 2018 Rank: tied -- 32nd
> 2017 Rank: tied -- 45th
> Parent company: Alphabet Inc.
> Company headquarters: Mountain View, California

a car parked in front of a building© tesla.com

32. Tesla
> 2018 Rank: tied -- 32nd
> 2017 Rank: 26th
> Parent company: Tesla, Inc.
> Company headquarters: Palo Alto, California

a group of people walking in front of a store© Navot Miller / Wikimedia Commons

31. GAP
> 2018 Rank: tied -- 29th
> 2017 Rank:
> Parent company: The Gap Inc.
> Company headquarters: San Francisco, California

a group of people waiting for their luggage at an airport© Raysonho @ Open Grid Scheduler / Grid Engine / Wikimedia Commons

30. J.Crew
> 2018 Rank: tied -- 29th
> 2017 Rank:
> Parent company: J.Crew Group, Inc.
> Company headquarters: New York City, New York

a store front at day© Anthony22 / Wikimedia Commons

29. L.L. Bean
> 2018 Rank: tied -- 29th
> 2017 Rank: 29th
> Parent company: L.L. Bean
> Company headquarters: Freeport, Maine

a close up of a knife© J.C. Fields (Talk) (Uploads) / Wikimedia Commons

28. Craftsman Tools
> 2018 Rank: tied -- 27th
> 2017 Rank: 20th
> Parent company: Stanley Black & Decker
> Company headquarters: New Britain, Connecticut

a yellow and black truck sitting on top of a dirt field© Ildar Sagdejev (Specious) / Wikimedia Commons

27. John Deere
> 2018 Rank: tied -- 27th
> 2017 Rank: tied -- 18th
> Parent company: Deere & Company
> Company headquarters: Moline, Illinois

a store inside of a building© jeepersmedia / Flickr

26. Old Navy
> 2018 Rank: 26th
> 2017 Rank:
> Parent company: The Gap Inc.
> Company headquarters: San Francisco, California

a close up of a guitar© larry-ziffle / Flickr

25. Gibson
> 2018 Rank: tied -- 24th
> 2017 Rank:
> Parent company: Gibson Brands Inc.
> Company headquarters: Nashville, Tennessee

© jeepersmedia / Flickr

24. Kellogg's
> 2018 Rank: tied -- 24th
> 2017 Rank: 31st
> Parent company: Kellogg Company
> Company headquarters: Battle Creek, Michigan

© bigtunaonline / iStock

23. Instagram
> 2018 Rank: 23rd
> 2017 Rank: 32nd
> Parent company: Facebook, Inc.
> Company headquarters: Menlo Park, California

a bicycle parked on the side of a building© daquellamanera / Flickr

22. Sam Adams
> 2018 Rank: 22nd
> 2017 Rank: 10th
> Parent company: Boston Beer Company, Inc.
> Company headquarters: Boston, Massachusetts

a truck with graffiti on the side of a road© MobiusDaXter / Wikimedia Commons

21. Coors
> 2018 Rank: 21st
> 2017 Rank: 30th
> Parent company: Molson Coors Brewing Co.
> Company headquarters: Denver, Colorado

a bottle of beer© jeepersmedia / Flickr

20. Pepsi
> 2018 Rank: tied -- 19th
> 2017 Rank:
> Parent company: Pepsico, Inc.
> Company headquarters: Purchase, New York

a store front at day© jeepersmedia / Flickr

19. KFC
> 2018 Rank: tied -- 19th
> 2017 Rank: tied -- 27th
> Parent company: Yum Brands Inc.
> Company headquarters: Louisville, Kentucky

a yellow house in the background© jeepersmedia / Flickr

18. McDonald's
> 2018 Rank: 18th
> 2017 Rank: 17th
> Parent company: McDonald's Corporation
> Company headquarters: Chicago, Illinois

a store inside of a building© Steve Bott from Los Angeles, USA / Wikimedia Commons

17. Fox News
> 2018 Rank: tied -- 16th
> 2017 Rank: 16th
> Parent company: News Corporation
> Company headquarters: New York City, New York

a person sitting at a desk© Mikeblog / Wikimedia Commons

16. MSNBC
> 2018 Rank: tied -- 16th
> 2017 Rank: 11th
> Parent company: Comcast Corporation
> Company headquarters: Philadelphia, Pennsylvania

a group of people standing in front of a store© ymgerman / Shutterstock.com

15. Apple
> 2018 Rank: 15th
> 2017 Rank: tied -- 45th
> Parent company: Apple Inc.
> Company headquarters: Cupertino, California

© Hadrian / Shutterstock.com

14. Amazon
> 2018 Rank: 14th
> 2017 Rank: tied -- 45th
> Parent company: Amazon.com, Inc.
> Company headquarters: Seattle, Washington

a sign on the side of a building© WestportWiki / Wikimedia Commons

13. Coach
> 2018 Rank: tied -- 12th
> 2017 Rank: tied -- 21st
> Parent company: Coach Inc.
> Company headquarters: New York City, New York

a store front at day© User:TonyTheTiger / Wikimedia Commons

12. Ralph Lauren
> 2018 Rank: tied -- 12th
> 2017 Rank: tied -- 7th
> Parent company: Ralph Lauren Corporation
> Company headquarters: New York City, New York

a store in a brick building© maxxp / Flickr

11. Levi Strauss
> 2018 Rank: 11th
> 2017 Rank: 2nd
> Parent company: Levi Strauss & Co.
> Company headquarters: San Francisco, California

a sign in front of a brick building© https://www.flickr.com/photos/walmartcorporate/

10. Walmart
> 2018 Rank: 10th
> 2017 Rank: 24th
> Parent company: Walmart Inc.
> Company headquarters: Bentonville, Arkansas

a sign on the side of a brick building© Rob Wilson / Shutterstock.com

9. AT&T
> 2018 Rank: 9th
> 2017 Rank: tied -- 21st
> Parent company: AT&T Corporation
> Company headquarters: Dallas, Texas

a bottle of beer© thadz / Flickr

8. Jack Daniels
> 2018 Rank: 8th
> 2017 Rank: 9th
> Parent company: Brown-Forman Corporation
> Company headquarters: Louisville, Kentucky

a desk with a computer keyboard sitting on top of a wooden table© Thinkstock

7. Twitter
> 2018 Rank: tied -- 6th
> 2017 Rank: tied -- 7th
> Parent company: Twitter Inc.
> Company headquarters: San Francisco, California

a sign on the side of a building© mrkathika / Flickr

6. Hershey's
> 2018 Rank: tied -- 6th
> 2017 Rank: 6th
> Parent company: The Hershey Company
> Company headquarters: Hershey, Pennsylvania

a close up of a device© Thinkstock

5. American Express
> 2018 Rank: 5th
> 2017 Rank: 25th
> Parent company: American Express Company
> Company headquarters: New York City, New York

a car driving down a dirt road© www.ford.com

4. Ford
> 2018 Rank: 4th
> 2017 Rank: 5th
> Parent company: Ford Motor Company
> Company headquarters: Dearborn, Michigan

a close up of a stop sign© 8363028@N08 / Flickr

3. Coca-Cola
> 2018 Rank: 3rd
> 2017 Rank: 4th
> Parent company: Coca-Cola Company
> Company headquarters: Atlanta, Georgia

© YouTube

2. Disney
> 2018 Rank: 2nd
> 2017 Rank: 3rd
> Parent company: The Walt Disney Company
> Company headquarters: Burbank, California

a car parked on the side of a mountain© jeep.com

1. Jeep
> 2018 Rank: 1st
> 2017 Rank: 1st
> Parent company: Fiat Chrysler Automobiles
> Company headquarters: London, United Kingdom

Detailed Findings & Methodology

Even so, companies still have to walk a fine line between respectful association with America and shameless patriotic boosterism. Budweiser, the quintessential American beer, generally received kudos for its commercial showing its iconic Clydesdale horses paying tribute to the fallen of the 9/11 terrorist attacks. The ad aired only once during the Super Bowl in 2002. On the other hand, the company’s decision to rebrand itself “America” two summers ago was met with scorn, especially since Bud’s parent, Anheuser-Busch InBev is headquartered in Belgium.

Many of the brands on this list are among the most venerable in American business, including Disney, Hershey’s, and Kellogg’s. Among the more recent brands landing on the list are Amazon, Apple, and Twitter. The latter brand gets a daily boost from the tweeter-in-chief, President Donald Trump.

The nation’s hyper-partisan mood was reflected in the survey as both right-leaning Fox News, and progressive-tilting MSNBC made the survey.

Facebook and the National Football League both appeared in last year’s survey of the most patriotic brand list. Both, however, failed to make the cut this year. Facebook fell off likely because of data-sharing and privacy concerns. The NFL tumbled out of favor over the lingering controversy tied to players protesting racial inequality during the playing of the national anthem before games.

Speaking of the NFL, three of its teams made the patriotic brand list: the San Francisco 49ers, the Dallas Cowboys, and the New England Patriots. The New York Yankees were the only other sports team to earn a spot on the most patriotic brand list.

Fashion labels are well represented on the Brand Keys survey as Americans made a patriotic connection with brands such as Levi Strauss, Ralph Lauren, Coach, and Old Navy.

Brand Keys sampled opinions from 5,001 consumers from nine U.S. regions. Those surveyed were asked to rate their patriotism on a 1-to-5 scale. One meant “not at all patriotic,” and five “extremely patriotic.” They were also asked to evaluate 297 brands and determine which ones resonated the most when it came to patriotism.

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