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Burger King is changing its logo after 20 years in a massive rebrand - see what the new packaging and employee uniforms will look like

Business Insider Logo By mmeisenzahl@businessinsider.com (Mary Meisenzahl) of Business Insider | Slide 1 of 17:  Burger King released a total branding redesign, including a new logo. The logo signals an embrace of a more classic look, emphasizing the whopper. Burger King is investing in the app and drive-thru tech to compete with other fast-food competitors. Visit Business Insider's homepage for more stories. Burger King announced its first total rebrand in over 20 years on Wednesday, including a return to the classic logo and an emphasis on the whopper. Insider saw inside the first restaurant in this new design through a virtual tour in Miami. The new look will eventually roll out to the rest of the chain, although customers might not see it for a while as Burger King corporate plans a prolonged integration over the next few years. Read more: Burger King is taking a page out of McDonald's playbook, with Amazon-esque drive-thrus that can predict what you want to orderBurger King told Insider that it made a "huge investment" in its mobile app over the past year, where the design will be visible first. Like McDonald's, Chipotle, and other fast-food chains, Burger King spent 2020 improving the app and drive-thru experience as more orders come digitally because of the pandemic.Restaurant Brands International, Burger King's parent company, is installing high-tech drive-thrus at 10,000 Burger Kings and Tim Horton's, and eventually Popeyes. The new drive thrus will have digital screens with predictive ordering and double drive-thru lanes where possible.Here's what the Burger King of the future will look like. Read the original article on Business Insider

Burger King is changing its logo after 20 years in a massive rebrand - see what the new packaging and employee uniforms will look like

  • Burger King released a total branding redesign, including a new logo.
  • The logo signals an embrace of a more classic look, emphasizing the whopper.
  • Burger King is investing in the app and drive-thru tech to compete with other fast-food competitors.
  • Visit Business Insider's homepage for more stories.

Burger King announced its first total rebrand in over 20 years on Wednesday, including a return to the classic logo and an emphasis on the whopper. 

Insider saw inside the first restaurant in this new design through a virtual tour in Miami. The new look will eventually roll out to the rest of the chain, although customers might not see it for a while as Burger King corporate plans a prolonged integration over the next few years. 

Read more: Burger King is taking a page out of McDonald's playbook, with Amazon-esque drive-thrus that can predict what you want to order

Burger King told Insider that it made a "huge investment" in its mobile app over the past year, where the design will be visible first. Like McDonald's, Chipotle, and other fast-food chains, Burger King spent 2020 improving the app and drive-thru experience as more orders come digitally because of the pandemic.

Restaurant Brands International, Burger King's parent company, is installing high-tech drive-thrus at 10,000 Burger Kings and Tim Horton's, and eventually Popeyes. The new drive thrus will have digital screens with predictive ordering and double drive-thru lanes where possible.

Here's what the Burger King of the future will look like. 

Read the original article on Business Insider
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