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Coca-Cola’s Sales Surge With Accelerated Reopening of Venues

Bloomberg logoBloomberg 7/21/2021 Brett Pulley

(Bloomberg) -- Coca-Cola Co.’s sales beat expectations in the second quarter and the soda maker raised its revenue forecast for the year as it saw a significant bounce back in its business, a stark contrast to the pandemic-related lockdowns that diminished sales last year.

Coke’s organic revenue, which excludes the impact of currency or acquisitions, climbed 37% in the quarter ended July 2, the Atlanta-based company said in a statement Wednesday. Analysts had been expecting 29.3% growth, according to forecasts compiled by Bloomberg. Earnings of 68 cents a share topped analysts’ estimate of 56 cents.

Coke's geographic organic sales strong © Bloomberg Coke's geographic organic sales strong

“Our results in the second quarter show how our business is rebounding faster than the overall economic recovery,” Chief Executive Officer James Quincey said in the statement. The company in particular cited a rebound in “away-from-home channels” as pandemic restrictions eased, sending sales above 2019 levels.

The results are evidence that consumers who were locked down in their homes during the same period last year are returning to reopened restaurants, amusement parks and stadiums -- all of the on-premise public venues where the company’s soft drinks are poured.

Coke shares rose 2.3% at 9:49 a.m. Wednesday in New York. The stock was up 1.8% this year through Tuesday.

With some parts of the world impacted by low vaccination rates and new strains of the virus, Coke said that although its global unit case volume was benefiting from the recovery in many markets, the improvement was offset by a resurgence of the virus in several areas. Unit case volume grew 18% overall, climbing 17% in North America and 21% in the Europe, Middle East and Africa region.


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Like other soft-drink makers, Coke is feeling the effects of inflated pricing of commodities and materials. Chief Financial Officer John Murphy said the company is comfortable that it can hedge against those pressures for now but is less certain about next year.

Supply-Chain Pressure

“The pandemic has put pressure on supply chains around the world, be it the commodities input or the transportation costs around the world,” Murphy said in an interview. “In 2022 there are more pressures coming at us, and we are working closely with our bottling partners to mitigate some of those pressures. It’s difficult to tell how far into 2022 those pressures persist.”

One key ingredient the soda maker will use to recover from the pandemic is consumer pricing, Murphy said. On a two-year basis, from the pre-pandemic levels of 2019 through 2021, prices on Coke’s products will have risen 2% to 3%, Murphy said.

“We actually feel pretty good with where we’re going with pricing,” he said. “We will stay on pace with inflation, but at the same time, make sure our portfolio prices are attractive to the consumer.”

The company raised its forecast for full-year organic sales growth to a range of 12% to 14%, from a prior expectation of high single digits. Comparable earnings per share could rise as much as 15%, Coke said, up from a prior outlook of no more than low double digits.

(Updates with share trading in fifth paragraph.)

More stories like this are available on bloomberg.com

©2021 Bloomberg L.P.

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