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Do you know the brands behind these famous slogans?

Stacker Logo By Keri Wiginton of Stacker | Slide 1 of 101: Regardless of what a company is selling, a catchy slogan is essential to a powerful marketing campaign. Good slogans can be run the gamut from fun or bold to silly or provocative; but to be successful, they all need to be unforgettable. Great slogans are capable of grabbing consumers' attention right off the bat from a radio spot, TV  commercial, billboard, or print add. They're also catchy enough to stick in people's heads long after the ad has passed them by—sometimes for years.

Many companies follow the "if it ain't broke don't fix it mantra" and hang onto their original slogans. Others cycle through them frequently. Dr. Pepper once tagged itself the “King of Beverages,” and other times went with slogans “Be a Pepper” and “Be You.” The brand switched from “Always one of a kind” to "The one you crave" in 2017.

Occasionally, a slogan can even cause a backlash. In 2014, Victoria's Secret had to alter its slogan "The Perfect Body'' to "A Body for Everybody" when customers felt the company's advertising didn't promote body diversity. In 2017, lotion brand Nivea pulled an ad with the phrase “White is purity” after online complaints that the slogan promoted white supremacy.

When a slogan resonates, the sentiment can last for decades. Most people associate Campbell's Soup with “M'm! M'm! Good!” and Goldfish Crackers are still selling “The snack that smiles back.” At times, a slogan can encourage the customer to follow a story. While the Trix Rabbit did eventually get his coveted cereal, years of commercials and cartoon advertisements followed the cartoon character on his failed attempts, every time telling the “silly rabbit” that “Trix are for kids.”

Stacker went back through advertising history and curated a gallery of 50 memorable slogans. Most people know which candies “Melt in your mouth, not in your hands” and what breakfast cereal claims to be “G-r-r-reat!”—click through to see if you can recognize which brands are behind some of the ad world's most notable phrases.

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Good slogans can increase sales and endear a company to consumers

Regardless of what a company is selling, a catchy slogan is essential to a powerful marketing campaign. Good slogans can be run the gamut from fun or bold to silly or provocative; but to be successful, they all need to be unforgettable. Great slogans are capable of grabbing consumers' attention right off the bat from a radio spot, TV commercial, billboard or print add. They're also catchy enough to stick in people's heads long after the ad has passed them by — sometimes for years.

Many companies follow the "if it ain't broke don't fix it mantra" and hang onto their original slogans. Others cycle through them frequently. Dr. Pepper once tagged itself the “King of Beverages,” and other times went with slogans “Be a Pepper” and “Be You.” The brand switched from “Always one of a kind” to "The one you crave" in 2017.

Occasionally, a slogan can even cause a backlash. In 2014, Victoria's Secret had to alter its slogan "The Perfect Body'' to "A Body for Everybody" when customers felt the company's advertising didn't promote body diversity. In 2017, lotion brand Nivea pulled an ad with the phrase “White is purity” after online complaints that the slogan promoted white supremacy.

When a slogan resonates, the sentiment can last for decades. Most people associate Campbell's Soup with “M'm! M'm! Good!” and Goldfish Crackers are still selling “The snack that smiles back.” At times, a slogan can encourage the customer to follow a story. While the Trix Rabbit did eventually get his coveted cereal, years of commercials and cartoon advertisements followed the cartoon character on his failed attempts, every time telling the “silly rabbit” that “Trix are for kids.”

Stacker went back through advertising history and curated a gallery of 50 memorable slogans. Most people know which candies “Melt in your mouth, not in your hands” and what breakfast cereal claims to be “G-r-r-reat! ”— click through the gallery above to see if you can recognize which brands are behind some of the ad world's most notable phrases.

You may also like: Most loved brands in America

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