You are using an older browser version. Please use a supported version for the best MSN experience.

Five Guys' biggest competitor is selling $1 burgers — but there's a huge catch

Business Insider logo Business Insider 11/2/2017 Kate Taylor

Video by Wochit

- Smashburger is selling a $54 pass that allows customers to buy $1 burgers. 

- With the pass, customers can buy 54 burgers for $1, from mid-November to January. 

- The burgers cost $1 on top of the price of the pass, so it's really a $2 burger — and you have to pre-pay. 

Smashburger — a fast-casual chain that's emerging as a major Five Guys rival — has a surprising ploy to win over customers. 

The chain is offering a $54 "Holiday Smash Pass" that allows customers to buy $1 burgers every day from Nov. 15 through Jan. 9, Nation's Restaurant News reported. With Thanksgiving and Christmas as exceptions, that's 54 burgers — if you go every day. 

If you get sick of burgers, you can swap them out for a turkey burger, black bean burger, or salad.

According to Nation's Restaurant News, a Smashburger burger costs, on average, $6.70. Fifty-four burgers would cost $361.80. Meanwhile, if you buy the $54 pass and order a burger every day, you'd only pay $108 — saving $253.80.

So, how many burgers do you need to plan to eat for this plan to be worth it?

According to our back-of-the-napkin math, the magic number is 10 burgers. Without the pass, 10 Smashburger orders would cost roughly $67. With the pass, it only costs $64. 

NOW WATCH: Scott Galloway correctly predicted Amazon would buy Whole Foods — here's who he thinks Amazon should acquire next

a sandwich is sitting on a table© Hollis Johnsona pile of fries© Hollis Johnson


More from Business Insider

Business Insider
Business Insider
image beaconimage beaconimage beacon