Huh? Even M&M's are getting an 'inclusive' makeover
By Saundra Latham
of Cheapism
|
M&M's
The M&M's characters are getting a makeover, though you may not even notice the subtle differences that promote gender equality. Everyone is getting new shoes, including swapping Green's go-go boots for sneakers and lowering Brown's heels to a sensible pump. The goal was to make the characters, especially the female ones, more representative of the consumer, according to the company. Green and Brown will be receiving promotions as well, appearing front and center in more ads and packaging in an effort to promote better gender representation.
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