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Mars chocolate bars get a huge makeover: 'They'll never be the same'

Daily Mail logo Daily Mail 11/28/2022 Shania Obrien For Daily Mail Australia

Mars, Snickers, and Milky Way chocolate bars will be wrapped in paper-based packaging that can be recycled via traditional kerbside recycling from 2023.

The chocolate, confectionery, and chewing gum manufacturer Mars Wrigley announced the major step forward in a world first for the company.

'The transition to paper-based packaging for our locally made chocolate bars marks a significant milestone in our sustainability journey,' said Andrew Leakey, General Manager of Mars Wrigley Australia.

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Australia's favourite Mars, Snickers, and Milky Way chocolate bars will be wrapped in paper-based packaging that can be recycled via traditional kerbside recycling from 2023 © Provided by Daily Mail Australia's favourite Mars, Snickers, and Milky Way chocolate bars will be wrapped in paper-based packaging that can be recycled via traditional kerbside recycling from 2023 The new packaging will officially hit the shelves in April 2023, which is when existing stock is predicted to be sold out © Provided by Daily Mail The new packaging will officially hit the shelves in April 2023, which is when existing stock is predicted to be sold out

Leakey added: 'This was crucially important for us as we wanted to ensure consumers had easy access to recycle our new paper-based packaging.'

The new packaging will officially hit the shelves in April 2023, which is when existing stock is predicted to be sold out.

Australia is the first market Mars Wrigley is rolling out its new packaging to, which represents over $2.5 million in extensive research and development trials and local innovation from the brand's manufacturing site in Ballarat, Victoria.

A lot of the research focused on a packaging that would provide optimum preservation of the chocolates.

In addition, after the brand's Australian-made chocolate bar portfolio is fully transitioned to paper-based packaging, they are set to eliminate more than 360 tonnes of plastic from their value chain.

Their new packaging comes immediately after the collapse of soft plastics recycler REDcycle - which was suspended after items collected at Woolworths and Coles were secretly stored in warehouses and not recycled for months.

Australia is the first market Mars Wrigley is rolling out its new packaging to, which represents over $2.5 million in extensive research and development trials and local innovation from the brand's manufacturing site in Ballarat, Victoria © Provided by Daily Mail Australia is the first market Mars Wrigley is rolling out its new packaging to, which represents over $2.5 million in extensive research and development trials and local innovation from the brand's manufacturing site in Ballarat, Victoria

Leakey also divulged that Mars was presently working with the broader grocery and retail sector in order to 'close the loop' on recycling.

He claimed that there was no commercial advantage to be gained from guarding the paper packaging process from competitors.

'We don't win in the market in that way,' Leakey revealed. 'If we cracked the code first, great, I'm proud of my team for doing that. But there's no value in holding it close. They can buy the packaging from the same places that we can.'

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