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Target just launched a slew of new safety procedures for the holidays, including new technology that lets customers check for lines outside of stores and reserve spots if needed

Business Insider logo Business Insider 10/22/2020 bsmith@businessinsider.com (Barbara Smith)
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  • Target will now monitor lines outside stores in the case that a store is at capacity, and customers can reserve a spot in line. 
  • The retailer will also expand curbside and in-store pickup in order to accommodate holiday shoppers. 
  • Visit Business Insider's homepage for more stories.

On Thursday, Target unveiled some new procedures ahead of the holiday shopping season. 

The company released its newest guidelines for shoppers, including technology that will allow customers to see if there is a line outside the store, and reserve a spot if needed. 

The feature allows customers to enter their location, and trackers will be able to report if there is a line or not. A list is given to the customer, so they can choose whichever location works best. Customers will also get a notification when it is their turn to enter the store, if the store is at capacity.

"As we've navigated the pandemic, that focus has evolved to ensure we're also creating the safest place for our guests to shop," Target CEO Brian Cornell said in a statement. "As we approach the holidays, guests can feel confident in choosing Target — a safe experience, incredible value, and a differentiated assortment that will help them celebrate the joy of the season."


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Other safety measures the retailer is taking to help slow the spread include: up to 12 more curbside spots at locations; expanded options for same day delivery; and increased flexibility with pick-up options within the app, even allowing customers to pick up their order after they've entered the store. 

For those visiting Target for grocery shopping, 80% of its US stores will have the option of picking up fresh and frozen foods via curbside pickup, as reported by CNBC. 

According to CNBC, Cornell said that some of these safety measures have been in the works since July.  

These new procedures come on the heels of new coronavirus cases across the country. Along with cases rising, health experts have been warning of a "twindemic" this winter, as flu cases may rise as well during the winter months. 

The entire list of Target's new procedures can be found here.

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