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United Airlines, Samsung and other brands that lost big over PR scandals

GOBankingRates logo GOBankingRates 4/14/2017 GOBankingRates

Related video: 3 corporate scandals you've already forgotten about (provided by Wochit Business)

Brands have shown time and again how tricky public relations can be in the face of a scandal. Despite apology statements and product withdrawals, the financial damage done to brands who undergo lawsuits or safety recalls is often deep and ongoing.

Click ahead for six of the biggest brand scandals of recent years, how much money was lost and how the brands are recouping.

Related: Everything you need to know about the Wells Fargo account scandal

1. Volkswagen

© yousang / Volkswagen has lost billions after being caught in an emissions scandal of sizable proportions. In 2015, the German car manufacturer was exposed for programming its cars to pass emissions requirements only while being tested, making the diesel engines appear much more environmentally friendly than they were. 

2. Samsung

© Leszek Kobusinski / Samsung's upcoming release of it's new Galaxy S8 phone may help redeem the brand's losses after its 2016 exploding-phone snafu. In September, Samsung recalled its Galaxy Note 7 after several cases of the phone catching fire while charging. 

3. Chipotle

© BravoKiloVideo / Fast casual food chain Chipotle is still struggling to rebound following a massive E. coli outbreak at some of the brand's restaurants nearly two years ago.

4. Mylan

© Steve Heap / Mylan was forced to pay a $465 million settlement in 2016 after public and congressional outrage over its inflated pricing of the EpiPen, which is used by 3.6 million Americans to combat life-threatening allergic reactions.


© Denis Linine / In the summer of 2015, America and Switzerland slapped a number of FIFA executives with charges of corruption. According to the U.S. indictment, marketing heads from the governing body of soccer paid and agreed to pay "well over $150 million" in bribes to win marketing rights for international soccer tournaments like the World Cup. 

6. United Airlines

© Philip Pilosian / Little more than 24 hours after the airline's widely socialized passenger removal blunder, shares of United Continental Holdings (UAL) fell 3.7 percent in morning trading, knocking $830 million off the airline's market cap, according to Marketwatch. Prior to the market's open, United shares were down as much as 6 percent in premarket trading. 


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