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Google's First Arabic Digital Skills Program 'Maharat Min Google' Launches To Nurture MENA's Youth

Entrepreneur logo Entrepreneur 4/18/2018 Entrepreneur Middle East Staff
a group of people sitting in front of a crowd© Google MENA

Google is taking a step towards increasing employability of MENA’s population. Held at the Youth Hub in Dubai, Google has launched Maharat min Google, a free digital skills-building in Arabic that will provide access to free courses, tools and in-person training to help the region’s youth prepare for and find jobs, grow their skillset or start their own businesses. With 100 lessons across 26 core topics in digital marketing, the platform would cover issues including search engine marketing, social media, e-commerce, geo-targeting, data analytics and more. For anyone who completes the full course, which takes about nine hours to complete, will be provided a certificate by Google.

To scale the reach of the Maharat min Google program, Google is partnering with the Mohammed bin Salman bin Abdulaziz Foundation (MiSK) to conduct in-person trainings to more than 100,000 students across Saudi Arabia. Google.org, Google’s philanthropic arm, is also granting US$1 million to INJAZ Al Arab, a regional nonprofit organization, which will run in-person trainings to 100,000 students in 14 countries in MENA focusing on youth from underprivileged and rural areas. Both programs from MiSK and INJAZ Al-Arab are targeting a 50% female participation.

Entrepreneur Middle East talks to Google MENA Managing Director Lino Cattaruzzi discusses how the low youth unemployment rates and participation of women in the workforce in the region were pivotal as the main reasons for the development of the initiative. According to Cattaruzzi, the tech giant aims for the program to be embodied and utilized by participants to tackle the region’s issues. “By making information universally accessible and useful, [then] more people can understand [how to] use these [tools] digitally,” says Cattaruzzi, noting how the decision to offer the courses in Arabic was as part of their dedication to focus on the user, which, in this case, are users based in the region and mainly Arabic-speaking. As part of its manifesto of improving lives and society, Cattaruzzi asserts, “We hear clearly that unemployment is an issue in the region and having digital skills will increase your chances of employability. When we look at the opportunity, the amount of women that are part of the labor force is very low.” By focusing on these two issues, Cattaruzzi says they can see an immense positive change and impact.

Check out the courses (with new lessons available in the future) on g.co/Maharat

Related: InternsME.Com Rebrands To Oliv.Com To Cater To All Entry-Level Opportunities

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