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PepsiCo Invests $540 Million in Energy Drink Maker Celsius Holdings

Energy drink giant Celsius Holdings reports that sales are booming — jumping 137% in the second quarter year over year — and they’re expected to grow even more thanks to a $540 million investment from PepsiCo. John Fieldly, CEO of Celsius Holdings, joined Cheddar News to discuss what this investment will bring to Celsius. “This partnership is going to further expand us in convenience, food service and in college campuses,” he said. “We’re really excited about this partnership. The investment allows us for extra working capital and investment and really to disrupt the energy category.”
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