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Black Friday 2021 in Australia: early deals on headphones, TVs and hi-fi

What Hi-Fi? 11/23/2021 Harry Domanski
a close up of a sign: Black Friday deals sales © Provided by TechRadar Black Friday deals sales

UPDATE: Black Friday deals have already landed, so scroll down to check out the discounts that are now live.

Each year we see Black Friday and Cyber Monday offer up the biggest savings available across the whole year, giving Aussie shoppers a chance to buy discounted kit ahead of Christmas.

Black Friday itself falls on the Friday after Thanksgiving in the US and Cyber Monday lands on the following Monday, but retailers are sticking less and less to these strict dates, with sales and discounts flowing for days and weeks ahead of the date itself, and sometimes lasting a few days afterwards as well.

With the date itself fast approaching, the deals have already kicked off, with plenty of retailers – both big and small – dropping a swathe of discounts in the week ahead of the Friday.

This year, with the continuing impacts of Covid in Australia forcing many shoppers to stay at home, we fully expect the online component of the Black Friday shopping period to be the biggest to date.

This means that this shopping period is a great time to pick up that pair of Sony noise-cancelling headphones you've been hanging out for, or upgrade to the latest LG OLED TV. No matter your hi-fi or AV needs, Black Friday will have something for everyone.

Early Black Friday 2021 deals

Headphones (over-ear)

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Apple AirPods Max (Pink) | AU$899 AU$699 on Amazon (save AU$200)

If you're an Apple fan and have been waiting to get your paws on the AirPods Max, then you could save AU$200 on the very premium cans. They're usually rather pricey but we think they're worth every dollar (check out our five-star review), but a AU$200 discount makes them all the more appealing. It's only the pink colour option that has this discount, the others will set you back a little more, ranging from AU$719 and AU$739, depending on the colour.

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Sony MDR1AM2 wired headphones | AU$399 AU$240 at Amazon (save AU$159)

While many are seeking wireless headphones, those still wanting top-notch audio quality via a cabled connection should definitely check out these Sony cans. The MDR1AM2 produce lovely detailed and clear audio and can be worn all day thanks to their lightweight and comfortable design. Save  a solid 40% on these affordable audiophile headphones at Amazon.

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Sennheiser HD 450SE | AU$299 AU$139 at Amazon (save AU$160)

Sennheiser's HD 450 wireless headphones are a great way to get a noise-cancelling pair of cans with the brand's renowned audio quality and clarity. This is the Amazon-exclusive Special Edition that features the Alexa voice assistant integrated into the headphones. Save over half price at Amazon.

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Sennheiser HD 400S | AU$149 AU$64.90 at Amazon (save AU$84.10)

If you're chasing that Sennheiser sound but are fine with a cabled set of cans, the HD 400S is ridiculously cheap, with a 56% discount from Amazon bringing these affordable cans down to just under AU$65! They're lightweight, foldable, comfortable, have an in-line button and microphone in the cable and (of course) sound good. 

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Audio-Technica ATH-ANC700BT headphones | AU$279 AU$145 at The Good Guys (save AU$135)

With almost half-price on these already affordable cans from Audio-Technica, it's a great chance to pick yourself up a solid pair of noise-cancelling headphones with the gorgeously balanced audio that the brand is known for.

Headphones (in-ear)

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Lightning deal - ends 8pm AEDT

NuraLoop in-ears | AU$199 AU$139 at Amazon (save AU$60)

The second product from Melbourne's own Nura, the NuraLoop is a neckband style pair of wireless in-ears, complete with the company's innovative personalisation tech. If you're keen on hearing how music sounds when it's adapted to the shape and frequency response of your own ears, then this is a compact and affordable to alternative to the Nuraphone. This 30% discount from Amazon Australia is a Lightning Deal, ending at 8pm on November 23, so get in quick if you wanna save.

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Sony WF-1000XM4 | AU$549 AU$347 at Amazon (save AU$202)

The industry-leaders when. it comes to noise-cancelling true wireless buds, Sony's latest WF-1000XM4 deliver lovely rich audio, top-notch noise-cancelling, solid battery and an IPX4 weather resistance – a feature set that makes them the best buds on the market at the moment. Sony's flagship ANC buds haven't been sold at their RRP for a while now, but this is the lowest price we've seen them since launch. Save AU$202 at Amazon on either Black or Silver.

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Apple AirPods Pro | AU$399 AU$299 at Dick Smith (save AU$100)

We may see the price drop even further on Apple's AirPods Pro when Black Friday itself rolls around, but these noise-cancelling, true wireless buds are currently found cheapest at either Dick Smith or Kogan. If you're chasing the newer model launched just a few months ago, Amazon has the second-gen Pro for AU$339 at the moment.

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Sony WI-1000XM2 neckband earbuds | AU$599 AU$279 at Amazon (save AU$320)

While never getting the same attention as their true wireless or over-ear counterparts, the neckband WI-1000XM2 sound every bit as good and are just as powerful in the noise-cancelling department. Amazon is now discounting the Black model by over half price from its RRP, so if you're looking for a pair of wireless neckband buds, these are some of the best at a stellar price.

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Sennheiser Momentum True Wireless 2 | AU$399 AU$299 at Bing Lee (save AU$100)

We gave these Momentum True Wireless 2 buds from Sennheiser a full five stars in our review, praising their refined sound, light weight and comfort, and overall ease of use. One of the few negatives we noticed was its price, but you can remedy that with this AU$100 discount on these spectacular buds.

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Bose QuietComfort Earbuds | AU$399 AU$297 on Amazon (save AU$102)

Although Sony might take the cake for the best all-round true wireless buds, there's no doubt that the QuietComfort Earbuds from Bose hold the throne for the best noise-cancelling around (and, thankfully, they sound terrific as well). There's a solid AU$102 discount at Amazon at the moment, so now's your chance to try them out for less.

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Sennheiser CX True Wireless | AU$199 AU$129 at Amazon (save AU$70)

Sennheiser's affordable CX True Wireless buds are a decent way to get truly cable-free in-ears without breaking the bank, and their low price is even lower thanks to this deal. While they're not top of their field, the solid 27-hour battery life (with charging case) and IPX4 rating make them a great everyday pair. Available in either Black or White with a AU$70 discount at Amazon.

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Apple AirPods (2nd gen) | AU$219 AU$175 on Amazon (save AU$41)

Since the release of the 3rd-gen of AirPods, Apple reduced the price of its 2nd-gen models, and this Amazon reseller has dropped that price even further. Just AU$175 will get you these true wireless buds, or if you're keen on the model that comes with a wireless charging case,  it's also discounted to AU$269 on Amazon.

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Jabra Elite 75t | AU$219 AU$135 at Amazon (save AU$84)

While they're not the latest from Jabra, the Elite 75t are still a great pair of buds, and with this discount you can get them for next-to-nothing. With active noise-cancelling, an IP55 weather resistance rating and a 24-hour battery life with the charging case (this is even with ANC on), these buds are a great all-rounder. Grab them in Titanium Black from Amazon.

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Beats Powerbeats Pro | AU$349 AU$249 on Amazon (save AU$100)

For those seeking a rugged and resilient pair of workout buds with some punchy audio to boot, the Powerbeats Pro are a great way to get a secure fit and some pounding audio. You can set a set in Black, Cloud Pink, Glacier Blue, Lava Red and Navy for a solid AU$100 discount.

TVs and home theatre

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TCL 75-inch X925 Mini LED 8K TV | AU$4,995 AU$3,690 on Appliance Central (save AU$1,305)

We were chuffed with the X925 from TCL (read our full review for more info), for its gorgeous colours and blacks, its integrated soundbar and Google TV interface. So if you're on the hunt for an 8K TV with Mini LED technology, this 75-inch model is discounted by well over a grand at the moment at Appliance Central.

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LG 65-inch C1 OLED 4K TV | AU$3,999 AU$2,886 on Appliance Central (save AU$1,113)

The 4K C1 OLED from LG earned a full five stars in our review, praised for its superb overall picture quality (thanks to self-lighting pixels and true black levels) and a remarkable feature set, and now you can sae over a grand on the 65-inch model. The Good Guys has the same TV for AU$2,888 if you'd prefer to shop with them (their extra pickup locations might be worth it for you).

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LG 55-inch C1 OLED 4K TV | AU$2,795 AU$2,034.90 at The Good Guys' eBay Store (save AU$760.10)

If the above 65-incher is a little too large, the 55-inch model is also discounted at The Good Guys eBay Store. It's at an awesome low price already, but if you're an eBay Plus member (or sign up for a free trial) you can get an extra 5% off with the code PLBF5. It offers all the same wonderful qualities that the larger model has but in a more compact and affordable package. This is an excellent price for cutting edge TV tech.

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LG 75-inch C1 OLED 4K TV | AU$6,995 AU$4,995 on The Good Guys (save AU$2,000)

If the C1 OLED sounds like your cup of tea but the above deals on 55-inch and 65-inch units simply aren't big enough, you're in luck! The Good Guys is taking a solid two grand off the masive 75-inch unit, making its steep price substantially more attainable.

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Samsung 65-inch QN90A 4K UHD Neo QLED | AU$4,049 AU$3,398 at Appliances Online (save AU$651)

Samsung's phenomenal 65-inch Neo QLED 4K TV is seeing a solid reduction at the moment, bringing you near-OLED level quality at a lower price. It offers much the same vibrancy and richness of colour that OLED is renowned for, and approaches the same level of true black as well.

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Hisense 65U80G 65-inch ULED 8K Series TV | AU$3,290 AU$2,390 on Appliance Central (save AU$900)

There's no doubt 8K TVs come with a sizeable price to match the specs, but this 65-inch Hisense number is nearly a grand off its already affordable (for 8K) price right now. If you want to get that insane resolution without the insane price, now's your chance!

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LG 65-inch G1 Gallery OLED Evo 4K TV | AU$4,599 AU$3,750 at Appliance Central (save AU$849)

We're huge fans of this particular TV, giving the LG C1 OLED full marks in our review for its superb picture quality, expansive and thorough feature set, and its excellent user interface. You can save a fair whack on this 65-inch unit at the moment, so if you want to invest in the best, now's your chance.

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Sony Bravia KD85X85J 85-inch 4K TV | AU$4,695 AU$3,995 at The Good Guys (save AU$700)

For those seeking a truly massive TV, this 85-inch 4K TV from Sony is discounted by a solid amount at The Good Guys. This LED telly supports HDR 10, Dolby Vision, Dolby Atmos and uses the new Google TV operating system for all its smart TV functionality. If stocks are low, Sony has it for the same price on its online storefront.

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Sony 65-inch X90J 4K LED TV | AU$3,199 RRP AU$2,078 on Sony Australia (save AU$1,121)

We loved Sony's X90J so much we gave the 65-inch model full marks in our review, and now you can score it for a huge discount direct from Sony. It features built-in Google Assistant support, Sony's latest Cognitive Processor XR tech and full array local dimming for top-notch contrast. Save over a grand by buying direct from Sony.

a close up of a door: Samsung reveals pricing for its 2021 Frame TV range, opens US pre-orders © Provided by What Hi-Fi? Samsung reveals pricing for its 2021 Frame TV range, opens US pre-orders

Samsung 50-inch 'The Frame' 4K QLED TV | AU$1,695 AU$1,295 at The Good Guys (save AU$400)

Samsung's 'The Frame' is a 50-inch, 4K QLED TV designed to elegantly display pieces of art when not being used as a regular old telly. You can now knock off a huge AU$400 on this conceptual TV from Samsung at The Good Guys, bringing it down to just AU$1,295.

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TCL 65-inch P615 | AU$995 AU$845 at Appliance Central (save AU$150)

For the budget-conscious, this 65-inch 4K Smart TV from TCL is a great way to save some dosh but get a solid, modern and big TV. It's currently discounted a little at Appliance Central, bringing its super low cost down even further. It may be a 2020 model, but still offers plenty of punch for its price tag.

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Hisense 43-inch A7G 4K TV | AU$799 AU$620 at Appliance Central (save AU$179)

If the TCL offer above is still a little too steep, or you're just after a smaller screen to suit your space overall, this 43-inch Hisense unit offers 4K resolution, Dolby Vision HDR and Dolby Atmos support.

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Anker Nebula Apollo projector | AU$999 AU$595 on Amazon (save AU$404)

Anker's portable Nebula Apollo projector is both affordable and moveable, allowing you to place it around the house and run it for four hours on its battery. It can play via either HDMI or USB and can cast using AirPlay, Miracast and Bluetooth. Amazon has a huge 40% discount on this unit, making its low cost considerably lower.

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Amazon Fire TV Stick 4K | AU$99 AU$49 at Bing Lee (save AU$50)

This half-price offer from Bing Lee nets you Amazon's 4K Fire TV Stick for just AU$49. It supports Dolby Vision, HDR10+, Dolby Atmos, and of course, 4K HDR streaming.

Hi-Fi, soundbars and smart home

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Yamaha SR-B20A soundbar | AU$299 AU$214 at Amazon (save AU$85)

Check out our review to see just how much we loved the SR-B20A soundbar from Yamaha. Its Bluetooth streaming, remote and app control, and (most importantly) incredible sound for its low price wowed us. In fact, it's the #1 best seller in Amazon's soundbar category. Now you can save a packet on an already affordable soundbar, upping your TV's audio game for considerably less than much of the competition.

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Samsung Q600A soundbar | AU$799 AU$495 at The Good Guys (save AU$304)

Samsung's Q600A soundbar is a 3.1.2 channel unit featuring Dolby Atmos and arrives bundled with a dedicated subwoofer to add some low-end to the other three channels in the soundbar itself. The Good Guys is knocking a substantial AU$304 off this unit – a great feat considering how reasonably priced it is to start with.

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Sony HTRT3 5.1ch home theatre speakers | AU$599 AU$349 at Amazon (save AU$250)

For an affordable way to kit out your home theatre with 5.1 surround sound, this Sony package offers everything you need. It features a 3-channel soundbar, two rear speakers and a subwoofer, all totalling 600W of total power output. It's reduced by close to half price at Amazon at the moment.

a close up of a speaker © Provided by TechRadar

Denon AVR-S750H 7.2ch AV Receiver | AU$999 AU$749 at Amazon (save AU$250)

Looking for a central hub for your home theatre needs? This is a great chance to score this Denon AV Receiver with a 25% discount at Amazon. It features seven discrete channels and two sub channels, and supports Dolby Atmos, Dolby ATmos Height Virtualisation, DTS:X and DTS Virtual:X. It also works with Amazon Alexa voice assistant, for easy voice command operation.

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Denon AVR-X550BT 5.2ch AV Receiver | AU$699 AU$425 at Amazon (save AU$274)

If you don't think you'll be needing the full seven channels of the above receiver, Denon's AVR-X550BT is also reduce by an awesome 40% at Amazon. As its name suggests, this unit features five discrete channels and two sub channels, as well as Bluetooth connectivity and a measuring microphone to ensure you set up your room just right.

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Amazon Echo (4th gen) | AU$149 AU$74 on Amazon (save AU$75)

This is the biggest discount that Amazon's flagship Echo device (4th generation) has gotten since launch, even beating the low price it hit on Amazon Prime Day. Save a whopping AU$75 on this spherical smart speaker, and choose from three different colours – Charcoal, Glacier White and Twilight Blue.

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Amazon Echo Dot (4th gen) | AU$79 AU$39 on Amazon (save AU$40)

If you're keen on a spherical speaker but want something a little more compact and affordable than the above Echo smart device, then this is the go. It's half-price off at Amazon at the moment and, as above, is available in three colours –  Charcoal,  Glacier White and Twilight Blue.

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Google Nest Hub Max | AU$349 AU$249 at Google Store (save AU$100)

The flagship smart display from Google is discounted by a full AU$100 at the company's Australian store. It comes with a 10-inch 720p screen and three internal speakers (two tweeters, one woofer), offering solid performance across both the video and audio fronts. Available in Chalk and Charcoal colours.

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Google Nest Hub (2nd gen) | AU$149 AU$79 (save AU$70)

If you're after something a little more compact and affordable, the second-gen Nest Hub is discounted by almost half direct from Google. It has a 7-inch (600p) touch display, built-in sleep tracking and plenty more.

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Google Nest Mini | AU$79 AU$39 (save AU$40)

Google's competitor to the Amazon Echo Dot – the Nest Mini is a great way to expand existing smart home setups, or for simply having a voice assistant and speaker at the ready in one of your rooms. Google has knocked more than half price off this little unit.

Gaming, smartphones and miscellaneous

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UE Boom 3 portable Bluetooth speaker | AU$199 AU$140 at Amazon AU (save $59)

There's no denying the popularity of the UE Boom 3, it's one of Australia's favourite Bluetooth speakers, and for good reason. Its incredibly robust, with an IP67 waterproof rating, and it produces surprisingly solid sound for its diminutive size. There's a few stores discounting the Boom 3 for Black Friday, but Amazon's price is the lowest at AU$140.

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Western Digital and SanDisk storage | up to 60% off on Amazon

Something you have in the house will need an SD card – smartphone, camera, drone, or even gaming console – and while they can be pricey things, the Black Friday sales are the best time to buy them by far. There's also up to 60% off on Western Digital and SanDisk products, so you can save a very generous 24% on a 2TB WD My Passport external hard drive or get 26% off the SanDisk 1TB Portable SSD.

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Nintendo Switch Lite | AU$329.95 AU$279 at Amazon (save AU$50.95)

Sure, without detachable Joy-cons you're running the risk of permanent stick drift (here's how to fix it) but this is a brilliant price for the Nintendo Switch Lite if you're just after a portable gaming device: AU$50.95 off leaves to extra cash for games. This price applies to the turquoise, grey, yellow, blue and coral colours.

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Nintendo Switch Joy-Con controller | AU$119.95 AU$85 (save AU$34.95)

If you've got a Nintendo Switch and are keen to expand (or replace) your Joy-Con controllers, now's your chance. Very rarely can you get a discount on official Nintendo peripherals, and it's usually only around 10%, so this is a surprisingly good deal. The blue and neon yellow set is also available at this reduced price, if the blue and red option isn't to your taste.

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Metroid Dread | AU$79.95 AU$58 (save AU$21.95)

Fans of the series and newcomers alike have praised Metroid Dread as one of the best games of the year, and it's gotten a discount only a few weeks after its release. While it's not a massive discount, it's as good as you're gonna get from a first-party Nintendo game, especially this close after release.

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The Legend of Zelda: Breath of the Wild | AU$89.95 AU$59 from Amazon (save AU$30.95)

While it's been out for as long as the Nintendo Switch itself, Breath of the Wild continues to be one of Nintendo's best-selling titles, and for good reason. This open-world Zelda game is as beautiful to explore as it is fun to battle through. 

What is Black Friday?

When is Black Friday 2021?

The Black Friday 2021 date is Friday 26th November.

Cyber Monday 2021 will be Monday 29th November.

Black Friday always takes place on the Friday after Thanksgiving, which means this year it will fall on Friday 26th November. While this 24-hour window will no doubt host a wide array of sales across retailers, we fully expect there to be plenty of offers available in the weeks leading up to Friday as well (see below for some early deals already live).

In the same fashion, while Cyber Monday itself will likely see a fresh wave of deals land, we don't expect it to be the last deals we'll see for the period, with discounts often lasting a few days after Monday has passed.

What is Black Friday?

Black Friday began in the US but in recent years has very much become a worldwide shopping phenomena. It's regarded (and backed up by stats) as the busiest shopping day of the year – both online and in-store – and officially kicks off the holiday season.

Why is it called Black Friday? The date was traditionally the start of the Christmas shopping season, when retailers hoped to move out of the "red" (loss) and in to the "black" (profit), hence Black Friday. 

What about Cyber Monday?

Cyber Monday 2021 will be Monday 29th November.

The term 'Cyber Monday', meanwhile, was coined by Scott Silverman and the National Retail Federation's Ellen Davis in a bid to encourage people to take their shopping online during the Black Friday event. That was back in 2005, when people needed such encouragement! It's always the Monday after Black Friday.

Where to get the best Black Friday deals?

4K TVs, smart and Bluetooth speakers and wireless headphones will almost certainly be on offer at pretty much every electronics retailer, and those looking to buy into, or build upon, an Amazon Alexa ecosystem will surely be able to save money on the Echo speaker range.

The likes of JB Hi-Fi and eBay will always go big on games console bundles ahead of the holiday season, and as OLED continues to be such a buzzword, some cheap OLED TV deals are likely on the cards too.

Even though Amazon Australia has its fun with Amazon Prime day each year, we don't see the online retail giant missing out on the Black Friday sales in a hurry – wanting to compete with all the other retailers, we expect there to be some choice deals here too.

How long will Black Friday last?

Well, Black Friday is 24 hours. And Cyber Monday is 24 hours. But like Amazon Prime Day and the January sales, these events always have preliminary and aftermath offers. 

For one, deals will run during the weekend sandwiched in the middle of the two days. And in the days and weeks building up to them, there will be plenty of 'pre-Black Friday' savings serenading the sites. 

What Black Friday deals can you expect?

LG OLED TVs, JBL Bluetooth speakers, Sony and Bose wireless headphones, Amazon Echo devices, Apple AirPods... You get the drill. Some of the most popular products of the year are almost guaranteed be on offer at pretty much every electronics retailer during the Black Friday sales.

Previous big-sellers over Black Friday also include the Sonos One and Beam, Sony WH-1000XM3, Amazon Echo products, Bose wireless earbuds and noise-cancelling headphones, UE speakers, Denon AV receivers, OLED TVs and plenty more.

We fully expect the latest flagship noise-cancelling audio kit from Sony – the WH-1000XM4 over-ear and WF-1000XM4 true wireless earbuds – to be discounted this Black Friday as well, and we expect they'll be the hottest items going.

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