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What Is LinkedIn Newsletter? How to Use It

MUO 11/18/2022 Maxwell Timothy
© Provided by MUO

LinkedIn is a goldmine for business professionals looking to build their brands. The challenge is always the best way to gain users' attention.

LinkedIn's Newsletter feature is one of the most effective tools to attract the attention of potential clients and niche professionals that can positively impact your brand and career. But what is the LinkedIn newsletter feature, and how can you use it to grow your brand?

What Is the LinkedIn Newsletter Feature?

The LinkedIn newsletter feature is a publishing tool LinkedIn users can use to deliver their content directly to the mail addresses of subscribers. It's no different from most newsletter tools. You set up the newsletter feature on your account and start publishing content on LinkedIn. All your LinkedIn connections and other users who subscribe to your newsletter will receive a copy of your published content in their email inboxes.

This can significantly boost your reach and help you stay engaged with LinkedIn users who seldom use their LinkedIn accounts. It is one of the most effective audience-building features on LinkedIn that only a section of people on the platform currently utilize.

How to Use the LinkedIn Newsletter Feature

To use the LinkedIn newsletter feature, you'll first need to enable LinkedIn creator mode. Also, your profile must meet the LinkedIn Newsletter Access Criteria before LinkedIn can allow you to create and distribute newsletters.

As part of the requirements, you'll typically need to have at least 150 followers and/or connections, some recent posting activity, and a good record of abiding by LinkedIn regulations. Ready to start using the LinkedIn newsletter feature? Here's a step-by-step process to set it up and publish your first newsletter.

1. Enable LinkedIn Creator Mode

Before you can access the newsletter feature, you'll need to first turn on creator mode on your account. Creator mode lets you create and publish different types of content and gives you access to more publishing tools than regular LinkedIn users. To enable LinkedIn Creator mode:

  1. Visit LinkedIn from your computer and click on the Me icon in the top right corner of your LinkedIn feed page.
  2. Click View Profile from the dropdown menu.
  3. Locate the page section labeled Resources and click on Creator mode.
  4. Click Add topics and enter as many as five topic hashtags you most want to be associated with on the LinkedIn platform.
  5. Click Done.

2. Set Up a LinkedIn Newsletter

Once the creator mode feature has been turned on for your account, and you've met LinkedIn's newsletter requirements, you'll see an option to create a newsletter when you next want to write an article using LinkedIn's publishing tool.

If you can't find the option to create a newsletter, you'd have to create more content and stay active on LinkedIn until the feature becomes available for you. To set up the newsletter feature on your LinkedIn account:

  1. Visit LinkedIn from your desktop browser and click Write article in the upper middle section of your LinkedIn home page. This should open the publishing menu.
  2. Once the publishing tool comes up, click Create a newsletter.
  3. Up next, follow the prompt in the window that opens to add a title, description, image, and schedule for your newsletter.
  4. Click Done.

3. Publish Articles to Your Newsletter

After setting up the newsletter feature on your account, it’s now time to publish an article. To write your first newsletter article:

  1. At the top of your LinkedIn home screen, click Write article.
  2. You'll see your newsletter title in the top right corner of the publishing canvas. If it doesn’t appear, click on the dropdown and select your newsletter title from the menu.
  3. Write your article. Click Publish at the top of the page when you are done.
  4. Once you’ve published your first newsletter, LinkedIn will create a page description for your newsletter. Articles published in the newsletter will also be added to a list for users on the platform to see.

4. Encourage LinkedIn Members to Subscribe

To make the best of the LinkedIn newsletter feature, you'll need to accumulate as many subscribers as possible. The more subscribers, the wider your reach. LinkedIn will send an email invite and push notifications to your connections and followers to subscribe to your newsletter after you’ve published your first newsletter article.

While this will help grow your initial subscription numbers, you'll also need to share your newsletter subscription link on LinkedIn and other platforms to build an ever larger audience. You can only publish up to one article in your newsletter every 24 hours, so make the best use of it.

Gain a Wider Audience With LinkedIn's Newsletter

If your brand and skills are worth sharing, but you're having little luck reaching the right audience on LinkedIn, the newsletter feature can give you an extra push.

You can publish content in just about any professional niche and maintain a robust following that you can convert into paying customers or employers. The process takes a few minutes to set up, so don't miss out.

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