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Why You Get Sucked Into All of Those Black Friday Sales

GOBankingRates Logo By Nicole Spector of GOBankingRates | Slide 2 of 16: Cross-selling entails showing the customer a product related to what they’re already buying in an effort to drive them to buy more. An example: A customer adds dish soap to their cart and then, before checking out, the customer gets the suggested offer to buy a sponge, too. The idea is that the two go hand in hand, a compelling logic for any shopper who is stocking up on supplies. Amazon has, in the past, attributed 35% of its revenue to cross-selling, according to CBS News; and smaller e-retailers are following in its footsteps. Akram Tariq Khan, a digital marketer with YourLibaas.com, an international e-commerce fashion site based in India, said that due to the pandemic, the site has a “lot of new functionality,” including cross-selling. “Let us suppose you viewed ‘x’ different products prior to adding one to your cart,” Tariq Khan said. “We will algorithmically select the closest products in terms of attributes and try to cross-sell it to you.”

Cross-Selling

Cross-selling entails showing the customer a product related to what they’re already buying in an effort to drive them to buy more. An example: A customer adds dish soap to their cart and then, before checking out, the customer gets the suggested offer to buy a sponge, too. The idea is that the two go hand in hand, a compelling logic for any shopper who is stocking up on supplies.

Amazon has, in the past, attributed 35% of its revenue to cross-selling, according to CBS News; and smaller e-retailers are following in its footsteps.

Akram Tariq Khan, a digital marketer with YourLibaas.com, an international e-commerce fashion site based in India, said that due to the pandemic, the site has a “lot of new functionality,” including cross-selling.

“Let us suppose you viewed ‘x’ different products prior to adding one to your cart,” Tariq Khan said. “We will algorithmically select the closest products in terms of attributes and try to cross-sell it to you.”

© Samuel Borges Photography / Shutterstock.com

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