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Advertisers Want Screen Time On Netflix

Variety magazine reported that a number of brands are trying to advertise on Netflix. As traditional TV viewership continues to decline, Netflix viewership continues to rise, but the streaming giant is extremely averse to advertisements. Without running traditional ads, Netflix could still allow brands to reach its audience members through methods like product placement and merchandise. Recently, Nielsen announced that it's starting to track all viewership data for Netflix programming, which is information brands will be very interested in acquiring.
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