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Disney is embracing the death of the legacy cable bundle, says media analyst Rich Greenfield

The latest entrant in the streaming wars is priced higher than Apple's service but lower than Netflix, at only $6.99 a month, and that gets consumers a library that's much larger than any of the other competitors. Richard Greenfield, co-founder and media technology analyst at LightShed Partners, and Jim Stewart, New York Times columnist, join "Squawk Box" to discuss.



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