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Huda Beauty Investments Announces Investment in "Knowledge Hacking" App, Uptime

Entrepreneur logo Entrepreneur 6/1/2021 Aby Sam Thomas
Susan Roshan et al. posing for the camera: Alya, Huda, and Mona Kattan, the founders of Huda Beauty © HB Investments Alya, Huda, and Mona Kattan, the founders of Huda Beauty

HB Investments, the private investment office of the founders of globally renowned beauty brand, Huda Beauty, has announced its participation in a US$3 million extension to the seed funding round raised by Uptime, an edtech app that provides users with five-minute “knowledge hacks” distilled from popular books, courses, and documentaries around the world.

Having announced its $16 million seed round in February this year, this latest investment brings the total amount of funds secured by Uptime to $19 million, with its new backers including Huda Kattan (founder of Huda Beauty and Chairwoman of HB Investments), Chad Hurley (co-founder of YouTube and co-investor in Leeds United Football Club), and others.

In a statement announcing HB Investments’ support of Uptime, Kattan said, “Democratizing access to education is something I care deeply about, and so does the team at Uptime. I’m excited to be joining them on this journey as an investor and board member to create a truly global edtech platform.”

a man wearing a suit and tie © Provided by Entrepreneur Karan Wats, CEO, HB Investments.

Launched in 2020 by Jamie True, Jack Bekhor, and Patrick Walker, Uptime makes use of machine learning and human curation to currently present more than 1,500 pieces of content to its users. With the app claiming to have users visiting it 1.5 times a day, sessions on Uptime have been said to run for eight minutes on average, making it second only to Tik Tok in terms of user engagement and interaction.  

Such figures are an indication as to why HB Investments decided to invest in the app. “Uptime has the makings of an exceptional enterprise,” said HB Investments CEO Karan Wats, in an interview with Entrepreneur Middle East. “The business has attracted strong entrepreneurial talent, exceptional early investors, and are executing on a laser focused mission statement with bold ambitions to ‘own knowledge hacking.’”

Besides Uptime, HB Investments has made investments in startups like Clubhouse, Fresha, and others. When asked for what attributes the company looks for when making decisions on funding startups, Watts replied, “We believe the best businesses are built by the best teams. We look for entrepreneurial talent that think big, are not afraid to challenge the status quo, are execution-focused, and have the ability to inspire teams beyond their individual capabilities.”

Related: How Huda, Mona, And Alya Kattan Built Huda Beauty Out Of Dubai

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