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Small Business Saturday may offer redemption for pandemic-stalled Louisville businesses

WLKY Louisville logo WLKY Louisville 11/26/2020
a person standing in front of a store: something blue norton commons wlky © WLKY something blue norton commons wlky

Small businesses in the Louisville area have brainstormed several ideas to try to keep everyone safe this holiday shopping season, hoping support from customers will help them mend the financial gap created by the ongoing pandemic.

Breanne Hafling, owner of Something Blue in Norton Commons, has hosted one new Facebook live video weekly to showcase new products and nurture customer relations of her 11-year-old boutique.

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“Derby is a Christmas season for us, basically. So, it was do or die to figure out a way to stay alive during that time,” she told WLKY News on Wednesday. “I felt like I was chatting with friends (on Facebook live) and they felt like they were chatting with friends when we were all stuck in our houses back then.”

She said she decided to “pivot” her business plan instead of waiting on COVID-19 cases to end. That included offering one-on-one appointments at her business and filling the women’s gift and clothing store with items that were more fitting for working from home.

Caroline Eager opened her business Liz + Roo in Norton Commons on July 1, four months into the deadly pandemic. She’d moved her e-commerce business from Butchertown to East Louisville and added more of a storefront focus.

Four months since opening, she is not regretting the decision, she said.

“It's exceeded our expectations,” Eager told WLKY’s Marvis Herring. “I think, because there are so few — if any — other luxury baby boutiques in town.”

Liz + Roo offers curbside and online ordering options as the company offers everything from custom-designed nurseries to Scandinavian, luxury toys. For Eager, the most important things customers will find at small businesses like hers is customer service and quality.

She believes everyone should consider a stop at a few Norton Commons businesses this Small Business Saturday, saying that the area has transformed into a “destination shopping area” in recent years.

Nov. 28 Norton Commons Shop Small Saturday Promos & Specials

Spark Boutique and Aloras: 20% off entire store and free refreshments.

Something Blue: 20% off your purchase, or visit www.somethingblue.com on Cyber Monday for 20% off online orders

Underpinnings Lingerie: 15% off your purchase

Set the Stage: Raffle for $100 gift card with purchase

Kentucky Arts Academy- First Music Lesson FREE with New Enrollments

RyanRae&Jayde Boutique- 20% Off Entire Purchase + $15 shop credit for every $100 spent. We will have door busters ALL day long

AR Workshop- Holiday Ornament Workshops- Festive and family-friendly Cookies & Crafts DIY workshop session to make any of our (totally kid-friendly) Holiday Wood Ornaments. One complimentary ornament per set of 6. Must register at www.arworkshop.com/prospect in advance.

DIY-to-Go promo (online or in store retail purchase): Wood Slice Ornament 6-pack: $25 for the day. Wood Block Ornament 6-pack: $30 for the day.String Art Doorbusters on site (limited quantities).

Chunky Knit Blanket Workshop 5pm: Make a blanket in class, get a DIY-to-Go blanket at 50% off. 10 spots available. Must register at www.arworkshop.com/prospectin advance. We will guide you step-by-step through the hand knitting process to create a super cozy, one-of-a-kind blanket.

Salon Muse- 20% off entire purchase including Boutique items

The Spa at Norton Commons-All retail 20% off and Gift Cards buy $100, get bonus $20 added to card

Commons Corner Apothecary-20% off both our CBD products and vitamins

Chateau Bourbon-Souvenir pair of bourbon rocks glasses with every gift card purchase

Tea Station Asian Bistro- Buy $100 gift card, get $20 free

Hallmark House Assisted Living- Waived our one-time community move-in fee. Free holiday gift to those stopping in for information

READ THE FULL STORY:Small Business Saturday may offer redemption for pandemic-stalled Louisville businesses

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