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Aviva Buys Majority Stake In UK Robo-Advisor Wealthify

There's been an increasing number of investments by incumbents into automated investment startups lately, including Allianz's investment in Moneyfarm, and BlackRock's capital injection into Scalable Capital. Aviva, one of the UK's biggest insurance and workplace pensions providers, has now joined the spree by buying an undisclosed majority stake in UK automated investment fintech Wealthify. The startup gives consumers a choice of five investment plans, all with a minimum investment threshold of just £1 pound .
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