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How Juul went from a $38 billion darling to uncertain future and FDA investigation

Since launching in 2015, Juul has dominated the e-cigarette market with its sleek design and flavored nicotine pods. But what was once Silicon Valley’s $38 billion darling now faces Congressional investigations, criticism by the FDA, and a potential ban in the United States. Juul was designed to help adult smokers quit cigarettes, but instead, has become the face of the youth vaping crisis. So what exactly is next for Juul?

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