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How Subaru became an unlikely success story

Subaru might be one of the strangest success stories in the history of the American automotive market. A small, scrappy, Japanese brand that started as a division of an industrial conglomerate, it later became a small niche player and grew to one of the most successful brands in America. But it faces challenges: production struggles, recalls, and an ever-changing auto market. So can Subaru hold on to its current good fortune?

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