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Inside Kanye West's struggle to build Yeezy

To get their hands on a pair of Yeezys, people have camped outside shoe stores, hired freelancers to wait in line on their behalf, and used sneaker-buying bots to nab a pair online before they sell out in seconds. But recently, some of that excitement has turned to skepticism. Many are wondering aloud whether Yeezys "are dead." Certain Yeezy models cost a lot less on the resale market than they used to. It turns out, this is all part of West's grand plan for his sneaker empire. Here's how.

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