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Liverpool F.C. CEO: Tech Is Key to Reach Fans

Apr.25 -- Liverpool FC is fighting for double glory as the club prepares for a much-anticipated Champions league semi-final next week while locked in a tight English premier title race. That's got the club looking for ways to capitalize on their 700 million fans abroad. Ahead of its big match against Barcelona, Liverpool FC CEO Peter Moore told us how he plans to leverage technology to sell themselves in China's fast-growing market.

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