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Planters explains why it killed off Mr. Peanut

This week, snack brand Planters released a video showing the apparent death of its fictional mascot, Mr. Peanut. The brand says Mr. Peanut's funeral will be the subject of its Super Bowl spot. It turns out killing off the iconic 104-year-old nut had to do with the phenomenon of how people mourn the deaths of fictional characters, such as Iron Man, according to a creative leader behind the campaign.

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