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Unilever CEO on ‘Woke-Washing’ Mission, Trade War, Brexit

Jun.20 -- Alan Jope, chief executive officer at Unilever, discusses his plan to stop fake advertising, his “woke-washing” mission, his brands that have a real purpose, the Ben & Jerry’s brand, how the company has been impacted by the trade war and his concerns over Brexit. He speaks on “Bloomberg Markets: European Open.”
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