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Unzipping Levi's Role In the History of Jeans

Did you ever asked yourself how "Jeans" came to be? Here's a brief look at how the iconic garment took over the world. Who Invented Jeans? "Jeans," which is a short for "blue jeans," were invented by Jacob Davis and Levi Strauss in 1873. They were named after the city of Genoa, Italy. That is where cotton corduroy, called jean or jeane, was manufactured. At first, Jeans were used as working clothes, made from durable materials, they were able to last long. In 1934, Levi's created the first-ever line of jeans for women. Men's jeans had the zipper down the front, while women's jeans had the zipper at the left side and both were designed to fit loosely and also came in the form of overalls. In the 1950s, Jeans became a symbol of youth rebellion after James Dean popularized them in the movie "Rebel without a Cause". Then in the 1970s, distressed denim emerged from the cultural punk movement while designer denim wasn't truly born until the 1980s. Related. Levi Strauss Leverages Women's Fashion for Growth How Popular are Jeans Today? On average, a woman owns about 7 pairs of jeans and around 1,240,000,000 pairs of jeans sold globally each year. Introducing TheStreet Courses! Financial titans, Jim Cramer and Robert Powell, are bringing their market savvy and investing strategies to you! Learn how to create tax-efficient income, avoid top mistakes, reduce risk and more! With our courses, you will have the tools and knowledge needed to achieve your financial goals. Learn more about TheStreet Courses here. Watch TheStreet's Behind the Label video series | More videos on our Youtube Channel
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