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Seth Rogen-Charlize Theron Comedy Moves Up To First Weekend In May After Scoring SXSW Slot

Deadline logo Deadline 1/17/2019 Anthony D'Alessandro
Seth Rogen wearing glasses posing for the camera © Rex/Shutterstock

After landing a world premiere at SXSW, Lionsgate’s Charlize Theron-Seth Rogen comedy formerly known as Flarsky is moving up its release from June 7 to May 3.

This shows that Lionsgate has plenty of confidence in the film, and is playing it not only closer to SXSW, but also putting it on the weekend following Disney/Marvel’s Avengers: Endgame. Once upon a time the first weekend of summer was the first weekend of May, but Avengers: Infinity War changed all that last year with an all-time domestic start of $257.6 million.

On its new date, the Rogen-Theron comedy will share the marquee with such wide entries as STX’s UglyDolls movie and Screen Gems’ thriller The Intruder. 

The Theron-Rogen comedy centers on an ambitious diplomat with a spotless reputation and a hard-partying journalist as they redefine “international relations” and try to keep their red-hot romance under wraps. Jonathan Levine directs from Dan Sterling’s screenplay. O’Shea Jackson Jr., Andy Serkis, June Diane Raphael, Ravi Patel and Alexander Skarsgård also star.

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