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Def Jam & PUMA Partnering for Collection Celebrating Label's 35th Anniversary

Billboard logo Billboard 7/19/2019 Colin Stutz

Def Jam is teaming up with PUMA for a collection celebrating the label's 35th anniversary, launching with a custom Clyde Court sneaker. 

The Def Jam x PUMA Clyde Court collaboration kicks off a year-long partnership and features the Def Jam logo on the heel with 1984 embroidered on the heel loop, a nod to the year the label was founded by Russell Simmons and Rick Rubin. More styles are set to follow throughout 2019 and into 2020.

"Since hip-hop's early b-boy days, PUMA has been a staple in the culture -- bringing freshness to the basketball court and style to the block party. We're proud to celebrate Def Jam's 35th anniversary in partnership with PUMA," said Paul Rosenberg, Def Jam Recordings chairman and CEO.

Added Allison Giorgio, vp marketing at PUMA North America: "We're thrilled to be collaborating with such an iconic brand. Def Jam is a legendary label in hip-hop and so much of what we do as a brand, particularly in basketball, is rooted in culture and music. Bringing together two brands with so much history and heritage just made a lot of sense."

The Def Jam x PUMA Clyde Court will pre-launch in limited quantities at ComplexCon in Chicago on Sunday and become more widely available in stores and online starting Aug. 28. 

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