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Instagram Millionaire Gianluca Vacchi Signs Record Deal With Universal Music Latin Entertainment: Exclusive

Billboard logo Billboard 4/17/2018 Justino Aguila
a group of people posing for the camera: Gianluca Vacchi © Courtesy of UMG Gianluca Vacchi

Instagram millionaire Gianluca Vacchi's larger-than-life personality with a massive social media following anchored through music, sensual dancing and his celebratory yachting videos can now call himself the newest recording artist on the Universal Music Latin Entertainment roster.

The Italian-born entrepreneur, whose Instagram account @gianlucavacchi has more than 11 million followers, gaining international fame for his upbeat persona, celebrity friends and muscular physique. A DJ, producer and lover of dance music, Vacchi is going to create tracks with collaborators, UMLE announced exclusively to Billboard.

The charismatic mogul is wasting no time as he debuts his first single,"Love," on Friday featuring Colombian singer Sebastián Yatra, a 2017 Latin Grammy nominee for best new artist and best contemporary pop vocal album.

The “Love” single was produced by "Despacito" duo Andres Torres and Mauricio Rengifo and the new video will include some of soccer's most familiar faces. Vacchi's previous singles, "Viento" and "Trump-It," together have more than 30 million YouTube views.

Vacchi teased "Love" via Instagram on Tuesday (April 17) with a video clip featuring Sebastian Yatra. See it here:

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