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Juice Wrld, 'Lucid Dreams' dominate the music charts after his sudden death

USA TODAY logo USA TODAY 12/11/2019 Cydney Henderson, USA TODAY

Juice Wrld poses in the press room with the award for top new artist at the Billboard Music Awards on Wednesday, May 1, 2019, at the MGM Grand Garden Arena in Las Vegas. (Photo by Richard Shotwell/Invision/AP) © AP Juice Wrld poses in the press room with the award for top new artist at the Billboard Music Awards on Wednesday, May 1, 2019, at the MGM Grand Garden Arena in Las Vegas. (Photo by Richard Shotwell/Invision/AP)

Juice Wrld's music is dominating the major charts following his sudden death. 

The 21-year-old rapper's catalog has seen a huge spike in song streams on both Apple and Spotify after he suffered a fatal seizure at Chicago Midway International Airport on Sunday.

On Spotify, Juice Wrld's 2018 hit song "Lucid Dreams" held down the No. 2 on the Top 200 chart Monday with over 5.5 million streams – a more than 476% increase.

The day before the rapper's death, on Saturday, the song was No. 118 on Spotify's Top 200 chart with just under a million streams. 

On Tuesday, "Lucid Dreams" claimed the top spot on Apple's Top 100 songs chart, which tracks the most-played songs in the U.S. each day. Juice Wrld also held the No. 2, No. 5, No. 6  and No. 7 spots, beating the likes of Roddy Ricch, the Weeknd and DaBaby. 

It's common for the music of a deceased artist to shoot up the charts due to renewed interest and fans' desire to connect with the musician through their songs.  

"We’ve seen it with Mac Miller last year and some other SoundCloud rappers, including Lil Peep and XXXTentacion. They always jump to the top of the streaming charts rights away," Ian Drew, consumer editorial director at Billboard, told USA TODAY Tuesday. 

Drew explained that Juice Wrld's death is not only influencing his core fans to revisit his music, but has sparked the curiosity of newcomers who've seen the rapper's name in the news. 

"For fans, it’s a no-brainer. When an artist passes, they (fans) are going to want to go immediately to the streaming service and relive the good memories of the artist that they loved that’s passed away," Drew said.

There's also "newfound interest for maybe people who aren’t fans or were maybe casual fans," he added. "A lot of people reading the news – and with this particular death there is a lot of shocking news – are suddenly awakened to him. They then go to check him out."

Drew said it's "natural that there is that curiosity" and a subsequent increase in streams. 

Juice Wrld, whose given name was Jarad Anthony Higgins, suffered a seizure after landing at a private hangar at Midway early Sunday while authorities searched luggage on his plane. His cause of death is pending.

A Chicago native, Higgins launched his career on SoundCloud before becoming a streaming juggernaut. He gained prominence with his 2018 single "Lucid Dreams," which heavily sampled Sting's "Shape of My Heart" and was a six-time platinum success, peaking at No. 2 on Billboard's Hot 100. His second studio album, "Death Race for Love," debuted in March and reached No. 1 on the Billboard 200 chart. Juice Wrld was named top new artist at the 2019 Billboard Music Awards in May. 

Contributing: Hannah Yasharoff, Maria Puente

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