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Amit Nerurkar on Why Keeping It Real Will Always Win | Co.Lab

In an industry bustling with talented artists, what separates a successful act from the rest? Amit Nerurkar, founder of Face-less, would make the case that the answer is authenticity. With nearly 18 years of industry experience working across different departments, with a multitude of artists across various genres, he explains the importance and impact of what happens when artists maintain a genuine connection to their audience. Co.Lab is an event and video series for working artists to meet their peers, get advice, and workshop their careers with the best in the business. Hosted and presented by Spotify for Artists. To learn more, visit https://co.lab.events/. Watch more Co.Lab Talks from industry experts here: https://www.youtube.com/playlist?list=PLH8vwzgRCjoEvAy8h3DlUjpA5YXdcpAtf&disable_polymer=true
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