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Shelby County Health Department launches “Pass the Phone Challenge" #PassThePhone901

SHELBY COUNTY, TN – The Memphis-Shelby County Joint Task Force and Shelby County Health Department recently launched the “Pass the Phone Challenge,” a PSA to target social media users who are eligible for the COVID-19 vaccine. This PSA is styled after the popular “Pass the Phone Challenge” featured on TikTok and Instagram. The 30-second advertisement features local leaders, including Juvenile Court Judge Dan Michael, Shelby County Community Services Director Dorcas Young-Griffin, Collierville Mayor Stan Joyner, Criminal Court Clerk Heidi Kuhn, Shelby County Register of Deeds Shelandra Ford, Shelby County Commissioner Van Turner, Memphis Mayor Jim Strickland, and Shelby County Mayor Lee Harris. In recent months, countless influencers on social media have created a different version of the “Pass the Phone” challenge, which includes editing together short video snippets in which participants make a joke about the next person who will appear on screen. In the Shelby County video, Germantown Mayor Mike Palazzolo says, “I’m passing the phone to someone who asked the nurse ‘Are you ready for the gun show?’” With this challenge, the Joint Task Force hopes to reach the 19 to 24-year-old age group, which has the lowest vaccination rate in Shelby County.

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