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Designer fashion shop with non-designer prices pops-up in Mizner Park

Sun Sentinel logoSun Sentinel 1/19/2021 Rod Stafford Hagwood, South Florida Sun Sentinel
a large stone building: "We have established relationships with leading design houses, allowing us to provide our customers with the most iconic names in fashion at highly discounted pricing," says Hillel Simon of the Shop EFG designer fashion pop-up coming to Boca Raton's Mizner Park. "Previously, we wholesaled to all the luxury off-price powerhouses such as Century21 and Neiman Marcus Last Call. Our pop-up shops allow us to go direct to the consumer at even better prices." Shop EFG will be open Jan. 21-Feb. 21. © Shop EFG / Courtesy/South Florida Sun Sentinel/TNS "We have established relationships with leading design houses, allowing us to provide our customers with the most iconic names in fashion at highly discounted pricing," says Hillel Simon of the Shop EFG designer fashion pop-up coming to Boca Raton's Mizner Park. "Previously, we wholesaled to all the luxury off-price powerhouses such as Century21 and Neiman Marcus Last Call. Our pop-up shops allow us to go direct to the consumer at even better prices." Shop EFG will be open Jan. 21-Feb. 21.

Attention all glamazons: There‘s a pop-up shop heading to Mizner Park in Boca Raton with high-end labels such as Brunello Cucinelli, Gucci, Louboutin, Isaia and Loro Piana, but at bargain basement prices.

Shop EFG will offer deep discounts on designer-level fashion, shoes, bags, jewelry and other accessories. The pop-up will be from Jan. 21-Feb. 21. Featured designers will be updated weekly.

“These prices would range from $5,000 to $35,000 in designer shops,” explains Hillel Simon, one of the partners behind the New York-based Shop EFG. “Generally our prices range up to 80% off and not less than 50% off. But most of the prices are much closer to 70 to 80% off.”

a pair of blue shoes: Shop EFG's pop-up in Boca Raton's Mizner Park will carry women and men’s clothing, as well as accessories. Featured designers - such as Gucci, Louboutin and Isaia - will update weekly and will have discounts up to 80% off retail prices. © Shop EFG / Courtesy/South Florida Sun Sentinel/TNS Shop EFG's pop-up in Boca Raton's Mizner Park will carry women and men’s clothing, as well as accessories. Featured designers - such as Gucci, Louboutin and Isaia - will update weekly and will have discounts up to 80% off retail prices.

He says that, in lieu of a traditional brick and mortar location, the company has done pop-ups in the Hamptons and Long Island. The South Florida pop-up will be their first outside of New York state.

a computer sitting on top of a building: Designer fashion and accessories pop-up Shop EFG will be at Boca Raton's Mizner Park Jan. 21-Feb. 21. "Trendy and fashion-forward, South Florida is the ideal location for our first pop-up outside of New York," says Hillel Simon of Shop EFG. © Shop EFG / Courtesy/South Florida Sun Sentinel/TNS Designer fashion and accessories pop-up Shop EFG will be at Boca Raton's Mizner Park Jan. 21-Feb. 21. "Trendy and fashion-forward, South Florida is the ideal location for our first pop-up outside of New York," says Hillel Simon of Shop EFG.

“The clientele that likes these kinds of projects is in Boca Raton,” adds Simon. “It’s the best location coming out of New York. Boca is known for its attraction to fashion and for their enjoyment for life. That’s what it’s really known for.”

Previously, the parent company — Exclusive Fashion Group — was in the wholesale business, selling apparel and accessories to luxury off-price retailers such as Century21 and Neiman Marcus Last Call since 2010.

a close up of a curtain: Featured designers at the Shop EFG's pop-up in Boca Raton's Mizner Park - Brunello Cucinelli, Isaia, Loro Piana, Louboutin and Gucci - will have discounts up to 80% off retail prices. © Shop EFG / Courtesy/South Florida Sun Sentinel/TNS Featured designers at the Shop EFG's pop-up in Boca Raton's Mizner Park - Brunello Cucinelli, Isaia, Loro Piana, Louboutin and Gucci - will have discounts up to 80% off retail prices.

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“This is something we’ve been trying to do for some time, to go direct to consumer,” says Simon.

High-end designer pop-up Shop EFG will be at Boca Raton's Mizner Park Jan. 21-Feb. 21. Shop EFG will carry women and men’s clothing, as well as accessories. Highlighted brands will include Brunello Cucinelli, Isaia, Loro Piana, Louboutin and Gucci with discounts up to 80% off retail prices. Featured designers will update weekly. © Shop EFG / Courtesy/South Florida Sun Sentinel/TNS High-end designer pop-up Shop EFG will be at Boca Raton's Mizner Park Jan. 21-Feb. 21. Shop EFG will carry women and men’s clothing, as well as accessories. Highlighted brands will include Brunello Cucinelli, Isaia, Loro Piana, Louboutin and Gucci with discounts up to 80% off retail prices. Featured designers will update weekly.

And as for a more permanent presence in Boca Raton, Simon will only say that it is “most definitely on the radar, is the best way to answer.”

If you go info

Previously in a Mizner Park space that housed a LF Store, the pop-up Shop EFG will be located at 417 Plaza Real, Boca Raton.

Call 561-709-2334 or go to ShopEFG.com for more information.

a bag of luggage: Featured designers at the Shop EFG's pop-up in Boca Raton's Mizner Park - Brunello Cucinelli, Isaia, Loro Piana, Louboutin and Gucci - will have discounts up to 80% off retail prices. © Shop EFG / Courtesy/South Florida Sun Sentinel/TNS Featured designers at the Shop EFG's pop-up in Boca Raton's Mizner Park - Brunello Cucinelli, Isaia, Loro Piana, Louboutin and Gucci - will have discounts up to 80% off retail prices.

Store hours, so far, are:

11 a.m.-7 p.m. Thursday, Jan. 21, Monday, Jan. 25, Tuesday, Jan. 26 and Wednesday, Jan. 27.

11 a.m.-5 p.m. Friday, Jan. 22.

11 a.m.-6 p.m. Sunday, Jan. 24.

Closed Saturday, Jan. 23.

a pair of blue shoes: Shop EFG's pop-up in Boca Raton's Mizner Park will carry women and men’s clothing, as well as accessories. Featured designers - such as Gucci, Louboutin and Isaia - will update weekly and will have discounts up to 80% off retail prices. © Shop EFG / Courtesy/South Florida Sun Sentinel/TNS Shop EFG's pop-up in Boca Raton's Mizner Park will carry women and men’s clothing, as well as accessories. Featured designers - such as Gucci, Louboutin and Isaia - will update weekly and will have discounts up to 80% off retail prices.
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