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A new law gives you the power to tell websites not to sell your personal data. Here's how to exercise your rights.

Business Insider Logo By Aaron Holmes of Business Insider | Slide 1 of 8: 
  A new California law went into effect on January 1, 2020 that
  gives people more control over their privacy online - as long as
  they know their rights.
  
  The law is only enforceable for California residents, but
  many websites are extending its provisions to all users, and it
  will reshape the internet for everyone.
  
  You can now find out more about what personal data websites
  are collecting and how it's being used. You can also request that
  websites stop collecting your personal data.
  
  
    Visit Business Insider's
    homepage for more stories.
  

  In the weeks leading up to 2020, companies have been scrambling
  to comply with a sweeping new privacy law that gives people more
  control over how websites track and sell their personal
  information.

  The law, called the 
  California Consumer Privacy Act, only legally applies to
  California residents - but many websites are rolling out tools
  and privacy changes that will apply to all users. The CCPA went
  into effect on January 1.

  Companies are now legally obligated to give California residents
  the opportunity to see how their personal information is being
  tracked, how it's being sold, and how to opt out.

  But some tech companies are already pushing back on the thrust of
  the law. Both Facebook and
  Google
  have argued that they're exempt from letting users request that
  the companies stop selling their personal data - that's because
  the companies don't technically sell people's personal
  information, but rather use that information to serve people ads
  that are relevant to their interests.

  Here's a breakdown of the rights that the CCPA grants to
  California residents, and how to exercise those rights.

  • A new California law went into effect on January 1, 2020 that gives people more control over their privacy online - as long as they know their rights.
  • The law is only enforceable for California residents, but many websites are extending its provisions to all users, and it will reshape the internet for everyone.
  • You can now find out more about what personal data websites are collecting and how it's being used. You can also request that websites stop collecting your personal data.
  • Visit Business Insider's homepage for more stories.

In the weeks leading up to 2020, companies have been scrambling to comply with a sweeping new privacy law that gives people more control over how websites track and sell their personal information.

The law, called the California Consumer Privacy Act, only legally applies to California residents - but many websites are rolling out tools and privacy changes that will apply to all users. The CCPA went into effect on January 1.

Companies are now legally obligated to give California residents the opportunity to see how their personal information is being tracked, how it's being sold, and how to opt out.

But some tech companies are already pushing back on the thrust of the law. Both Facebook and Google have argued that they're exempt from letting users request that the companies stop selling their personal data - that's because the companies don't technically sell people's personal information, but rather use that information to serve people ads that are relevant to their interests.

Here's a breakdown of the rights that the CCPA grants to California residents, and how to exercise those rights.

© AP/Mark Lennihan

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