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Here are the worst slogans in the history of US political campaigning

Business Insider Logo By Tom Porter of Business Insider | Slide 1 of 7: 
  Winning US political campaigns are often remembered for their
  catchy slogans, but less well remembered are the campaigns where
  slogans weren't so much widely admired as widely mocked. 
  
  From Jeb Bush and Christine O'Donnell in recent years to
  Franklin Polk and Grover Cleveland back in the 19th century -
  terrible political sloganeering has a long history in the US. 
  
  
    
      Visit
    Business Insider's homepage for more stories.
  

  If you want to be President of the United States, you'd better
  have a strong campaign slogan. 

  Candidates and their teams will take pains to come up with a
  slogan that encapsulates the key message of their campaign in a
  pithy phrase. Think President Donald Trump's "Make America Great
  Again" or Barack Obama's "Yes We Can."

  The key thing is to avoid being boring. 

  But sometimes campaigns land on a slogan that is memorable for
  all the wrong reasons - based on appalling puns, and inadvertent
  double meanings. 

  Check out a handful of the worst slogans in US political history
  below:

  • Winning US political campaigns are often remembered for their catchy slogans, but less well remembered are the campaigns where slogans weren't so much widely admired as widely mocked.
  • From Jeb Bush and Christine O'Donnell in recent years to Franklin Polk and Grover Cleveland back in the 19th century - terrible political sloganeering has a long history in the US.
  • Visit Business Insider's homepage for more stories.

If you want to be President of the United States, you'd better have a strong campaign slogan.

Candidates and their teams will take pains to come up with a slogan that encapsulates the key message of their campaign in a pithy phrase. Think President Donald Trump's "Make America Great Again" or Barack Obama's "Yes We Can."

The key thing is to avoid being boring.

But sometimes campaigns land on a slogan that is memorable for all the wrong reasons - based on appalling puns, and inadvertent double meanings.

Check out a handful of the worst slogans in US political history below:

© Brian Blanco/Getty Images

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