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MyPillow CEO says Bed Bath & Beyond, Kohl’s, Wayfair are dropping his products

The Washington Post logo The Washington Post 1/19/2021 Taylor Telford
Lindell Michael wearing a suit and tie: MyPillow CEO Mike Lindell, seen last week outside the White House in Washington, has given tens of thousands of dollars to Republican causes since President Trump came on the political scene. © Jabin Botsford/The Washington Post MyPillow CEO Mike Lindell, seen last week outside the White House in Washington, has given tens of thousands of dollars to Republican causes since President Trump came on the political scene.

MyPillow chief executive Mike Lindell — an avid President Trump backer who has repeatedly pushed debunked claims the 2020 presidential election was rigged — said Kohl’s, Bed Bath & Beyond, Wayfair and other retailers are dropping his products.

The moves, which Lindell referenced during a weekend interview, come as corporate America is rethinking its political affiliations following the attack on the U.S. Capitol. On Jan. 6, a mob of Trump supporters — provoked by the president himself — overran the Capitol in an attempt to block Congress from certifying Joe Biden’s victory in the presidential contest. Dozens of Republican lawmakers who subsequently voted against certification have lost support from many of their corporate backers.

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“I just got off the phone with Bed Bath & Beyond. They’re dropping MyPillow. Just got off the phone not five minutes ago. Kohl’s, all these different places,” Lindell told Right Side Broadcasting Network, a conservative YouTube channel. “These guys, they’re scared, like a Bed Bath & Beyond, they’re scared. They were good partners. In fact, I told them, ‘You guys come back anytime you want.' ”

Bed Bath & Beyond said the decision stemmed from ongoing efforts to remove low-selling products from its shelves. Nordstrom cited similar rationale when it dropped Ivanka Trump-branded clothes and shoes in February 2017.

“As previously announced, we have been rationalizing our assortment to discontinue a number of underperforming items and brands,” Bed Bath & Beyond said in an emailed statement to The Post. “This includes the MyPillow product line. Our decisions are data-driven, customer-inspired and are delivering substantial growth in our key destination categories.”

Dominion threatens MyPillow CEO Mike Lindell with lawsuit over ‘false and conspiratorial’ claims

Kohls also cited low customer demand in its decision to part ways with MyPillow.

“We will sell our current inventory and not buy additional/future inventory in the brand,” Kohl’s said in an email to The Post.

Wayfair did not immediately respond to requests for comment. Neither did MyPillow.

Lindell has repeatedly amplified Trump’s baseless claims the election was stolen, even alleging to have “proof” during interviews with right-wing media. He now faces litigation from Dominion Voting Systems, whose lawyers have accused him of making “false and conspiratorial” claims alleging the technology firm altered the outcome of the presidential race.

According to a Jan. 8 letter Lindell shared with The Post, Dominion has accused the CEO of conducting a “smear campaign” and leveraging his “significant social media following to inflict the maximum amount of damage to Dominion’s good name and business operations.”

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“Despite your repeated promises — not to mention your considerable and costly efforts to bankroll a so-called investigation into Dominion — you have failed to identify a scintilla of credible evidence that even suggests that Dominion is somehow involved in a global conspiracy to harvest millions of votes in favor of President-elect Biden,” the letter states. “Of course, this is because no such evidence exists.”

Lindell has been a fervent champion of Trump since summer 2016, when the two men met for 30 minutes to discuss the CEO’s business and all-American manufacturing process. Lindell told the Minneapolis/St. Paul Business Journal that Melania Trump asked for a pair of pillows. “I overnighted him pillows from my Minnesota factory,” Lindell said. “I got a personal email from him saying he and his wife really liked MyPillow.”

Lindell is a major Republican donor and has been in frequent contact with Trump throughout his presidency. Last week, parts of Lindell’s notes were photographed by The Post ahead of a White House meeting with Trump that captured such phrases as “election issues” and “martial law if necessary.”

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On Twitter, some users are calling on other retailers such as Walmart to drop MyPillow, while others have called for boycotting the company. Political commentary is filtering into online reviews of its patented pillow: “It is okay not soft! But Mike Lindell wants to declare martial law in America, he won’t be getting my business! Stick to pillows pal.” In the interview with Right Side, though, Lindell was adamant that his business would see more benefit than harm.

“Every time I got attacked, my business would go up, anywhere from 10 to 30 percent,” Lindell said, although he did not specify what metric he was referring to. “Here’s my theory: Everybody on the right buys more, they buy more to support the cause. If you’re righteous, if it’s the right thing, they’re going to support you.”

Other businesses have endured backlash after aligning themselves with Trump. After Goya Foods chief executive Robert Unanue praised Trump at a White House event last summer, the company faced a boycott. Some conservatives, including the president’s children, clapped back at critics with #BuyGoya, posting pictures of themselves with Goya products. A tweet from Ivanka Trump, showing the president’s daughter holding a can of Goya black beans, may have violated government ethics rules, watchdog groups have said.

Many Americans got their first look at Lindell’s mustachioed face though a 30-minute infomercial. The former crack cocaine addict has said that he had many failed businesses before the idea for MyPillow came to him in a dream, one he believes came directly from God.

MyPillow has an “F” rating from the Better Business Bureau and has been fined and settled numerous lawsuits over false advertising claims related to its products.

QAnon reshaped Trump’s party and radicalized believers. The Capitol siege may just be the start.

Over the weekend, MyPillow ran a promotion that gave customers a discount if they used the coupon code “QAnon” — a reference to the online conspiracy theory that has resonated with Trump followers.

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