"Squash unplugged": Vegetables get a flavor makeover

With vegetables being produced to look perfect on the supermarket shelf, taste has become something of an after-thought. So, Row 7 Seed Company, a partnership between chef Dan Barber and vegetable breeder Michael Mazourek, set out to create a better-tasting squash, and is now turning out new varieties of vegetables that boost flavor. Correspondent Allison Aubrey reports.