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Tennessee Hills Distillery to invest $21M to add Bristol location

WCYB Tri-Cities TN logo WCYB Tri-Cities TN 7/20/2022 WCYB and Caleb Perhne
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Tennessee Hills Distillery plans to invest $21.3 million to add a Bristol location which will serve as the company's new headquarters.

This will be the third location, with the other two being in Jonesborough and Johnson City. The company plans to create 45 new jobs over the next 5 years as the company makes an automated distillery. This will be housed on the new headquarters on close to 9 acres off U.S. Highway 11W.

The location will also have a museum highlighting the history of Tennessee whiskey, NASCAR, music and the distilling process. The 35,000-square-foot facility is expected to be the fourth largest automated plant in the Volunteer State.

Below are quotes from various officials:

“Tennessee’s strong business climate and skilled workforce continue to ensure success among companies like Tennessee Hills Distillery. I thank this Tennessee-brand for its commitment to job creation and look forward to seeing many more years of success in Northeast Tennessee.” – Gov. Bill Lee

“At TNECD, we strive to provide the businesses that call our state home with the tools and resources needed to succeed. We are proud to continue being the home of Tennessee Hills Distillery and believe Bristol and Sullivan County will be the ideal atmosphere for the company’s expansion and new headquarters.” – TNECD Commissioner Stuart McWhorter

“We are so grateful for the support Tennessee Hill Distillery has received the last eight years enabling us to grow into a superregional brand. Our mission is building something all Tennesseans can be proud of. It is an honor to join the Bristol and Sullivan County business communities to grow manufacturing and “experiential” tourism in the region. Thank you, Governor Lee, Commissioner McWhorter, the TNECD team and the leaders of the region for helping empower our quest to provide the nation with a True Taste of Tennessee.” – Tennessee Hills Distillery Founder Stephen Callahan

“On behalf of Sullivan County and Northeast Tennessee, I’d like to congratulate and thank Tennessee Hills Distillery for today’s announced investment in Bristol. The Callahans and the Andrews have formed a team with the determination and capabilities to take their unique Tennessee brand to the nation and world. This company has a definite manufacturing component, but with the tourism and retail aspects as value-adds, it is hard to imagine the full scope of the impact that they will have to our economy and culture. I can’t wait to watch this company’s continued growth Where Tennessee Begins Its Business Day!” – Sullivan County Mayor Richard Venable

“We are incredibly proud to welcome the Rugged American Spirits (RAS) and Tennessee Hills Distillery brands to Bristol, both of which are synonymous with quality and innovation. This project consists of the perfect blend of investment and vision that will not only bring more than 80 new jobs to our community, but that also leans into our cultural heritage, further elevating Bristol as a destination of choice for unique experiences delivered by masters of their craft. We congratulate RAS and Tennessee Hills Distillery on their decision to grow with us here in Bristol.” – Bristol, Tennessee Mayor Mahlon Luttrell

“Congratulations to Tennessee Hills Distillery on this expansion. Bristol is a prime location for their new headquarters, and I am glad to welcome it to our great city. This investment is positive news for the future of the company. It will provide quality jobs and boost our local economy. I appreciate the work of TNECD and local officials for helping facilitate this expansion.” – Sen. Jon Lundberg

“East Tennessee has a rich history of producing quality, hand-crafted spirits that have been enjoyed over the world. This expansion by Tennessee Hills Distillery builds upon that tradition. I congratulate the company on this exciting announcement and look forward its successful future in Sullivan County.” – Rep. John Crawford (R-Bristol/Kingsport)


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