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Instagram officially launches re-sharing of posts to Stories

TechCrunch logo TechCrunch 5/18/2018 Sarah Perez

© Carl Court/Getty Image No, it's not a "regram" option. Sorry!  But today, Instagram is officially launching a new feature that will allow users to re-share someone's Instagram post with their friends via Instagram Stories - something it confirmed was in testing earlier this year. The idea with the new re-sharing option is to give users a way to add their own commentary or react to a post, without repurposing it as their own - the way a regram (reposting to feed) feature would have permitted.

For example, you can now re-share something you saw posted by a brand or influencer on Instagram that you like, or add your own comments on top of a funny meme, or even tag a friend on a post you want them to see.

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In fact, tagging friends through Instagram comments had become so common on the social network over the years, that it rolled out a way to send posts via Direct Messaging as an alternative. The new re-sharing option now gives users a third way to get their friends' attention.

Re-sharing can only be done from public Instagram accounts, Instagram says. If you want to run a public account, but don't want people re-sharing your posts, you can opt to turn off the new feature in the app's settings.

To share an Instagram feed post to your Story, you first tap the paper airplane icon - the same as you tap today to send a post through direct messaging. However, you'll now see a new option to create a Story as well. Tap this to see the feed post appear as a sticker of sorts with a customized background, reading for re-sharing.

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You can also rotate, scale or move the sticker around, and tap on it to explore other styles. Of course, you can add your own commentary, scribbles and other decorations on top of this "sticker," as you can today when sharing a photo to an Instagram Story.

When posted, the Story will display the original poster's username, which others can tap on to head back to the original post.

© Provided by TechCrunch

That potential source of traffic may encourage some Instagram users to create posts specifically designed for this new sharing format, given it could increase their account's exposure to a wider audience.

The company may not be done rolling out new features for Stories yet - continual improvement of this popular product is one way Instagram (and parent Facebook) is able to challenge Snapchat, which first popularized the Story format.

As Twitter users Jane Manchun Wong spotted, Instagram is also testing a floating Story Tray that will minimize when you scroll. That would give Stories more prominence on the network - though not everyone is thrilled with their takeover.

Instagram says the feature is live today on Android and will roll out to iOS in the coming week.

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