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WATCH: Boston Dynamics Robots Dance, Drink Beer In Super Bowl Ad With Sam Adams

CBS Boston logo CBS Boston 2/10/2022 Syndicated Local – CBS Boston

BOSTON (CBS) — New England may not be in the big game this year, but Boston will be represented on Super Bowl Sunday- in the commercials.

A game day ad features a new brew from Sam Adams, the Boston Dynamics robots and, of course, “Your Cousin From Boston.”

In a 60-second version of the advertisement, “Spot” the robot dog grabs and chugs a beer before partying with his other robotic pals.

“Yes, those are actual robots drinking and dancing inside the world-famous Boston Dynamics innovation lab (no CGI or special effects),” a press release from Sam Adams explains.

Boston Dynamics, now owned by Hyundai, has showcased over the years how its robots can do backflips, open doors, give health care workers a hand, enforce social distancing rules and “parkour.”

The ad will be broadcast in 13 markets, and stream nationally on Yahoo and Verizon.


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