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Black Lives Matter is officially a font — free of charge to anyone ‘in the movement'

New York Daily News logo New York Daily News 6/24/2020 Karu F. Daniels
a sign on the side of a building: FILE - In this June 15, 2020, file photo, a giant "BLACK LIVES MATTER" sign is painted in orange on Fulton Street, Monday, June 15, 2020, in the Brooklyn borough of New York. Black Lives Matter Global Network Foundation, the group behind the emergence of the Black Lives Matter movement, has established a more than $12 million fund to aid organizations fighting institutional racism in the wake of the George Floyd protests. (AP Photo/John Minchillo, File) © John Minchillo FILE - In this June 15, 2020, file photo, a giant "BLACK LIVES MATTER" sign is painted in orange on Fulton Street, Monday, June 15, 2020, in the Brooklyn borough of New York. Black Lives Matter Global Network Foundation, the group behind the emergence of the Black Lives Matter movement, has established a more than $12 million fund to aid organizations fighting institutional racism in the wake of the George Floyd protests. (AP Photo/John Minchillo, File)

Black lives are mattering more and more throughout the culture.

Even the graphic arts industry is taking note, literally.

Drawing inspiration from the awe-inspiring street murals on Pennsylvania Avenue in Washington, D.C., Fulton Street in Brooklyn, N.Y. and Hollywood Boulevard in Los Angeles, Black Lives Matter is now a font.

A creative team at the advertising agency DDB San Francisco has turned the lettering into an official font.

The company’s art director Don Lee and copywriter Cody Turk also developed a website for the font where it can be downloaded — free of charge.

“This font is free to use for anyone in the #BlackLivesMatter movement,” a message read on the website. “Use it on your posters, stickers and anywhere else you want to make your statement for racial justice.”

The site also include resources, which point to a map of protests, petitions, donation pages, voter registration sites, missing people threads and sites to Black Lives Matter sites from around the world.

Encouraging visitors to educate themselves when they’re done, the site also maintained the mission doesn’t go away once the topic isn’t “trending.”

The creatives also created an Instagram account aptly titled @BlackLivesMatter.font

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