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Drinking surged during lockdowns and after - Moët CEO explains why

About 75 percent of Americans consumed more alcohol during the pandemic, with a spike continuing even after lockdowns as many people go back out. Moët Hennessy CEO Seth Kaufman discusses those trends, drinking responsibly, investing in minority communities, and the post-pandemic "bounce" for the hospitality and luxury sectors. MSNBC's Ari Melber also presents Kaufman with a quick, irreverent "Beat" rap quiz on spirit references in songs as the CEO of one of the most cited and shouted-out liquor brands in hip hop. (Spoiler: Several of the answers are Hennessy, but not all!)



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