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China Orders Broadcasters to 'Put An End' to 'Sissy Men,' and 'Other Abnormal Esthetics'

Newsweek logo Newsweek 9/2/2021 Julia Marnin
Xi Jinping, Wang Chen are posing for a picture: China ordered its TV broadcasters to “put an end to sissy men and other abnormal esthetics." In this photo, a large screen showing President Xi Jinping during the art performance celebrating the 100th anniversary of the Founding of the Communist Party of China on June 28, 2021 in Beijing, China. © Lintao Zhang/Getty Images China ordered its TV broadcasters to “put an end to sissy men and other abnormal esthetics." In this photo, a large screen showing President Xi Jinping during the art performance celebrating the 100th anniversary of the Founding of the Communist Party of China on June 28, 2021 in Beijing, China.

The Chinese government ordered its TV broadcasters to "put an end to sissy men and other abnormal esthetics," its TV regulator said, as China's Communist Party cracks down on its society for a "national rejuvenation" ordered by President Xi Jinping, the Associated Press reported.

China's TV regulator insultingly addressed effeminate men with the slang term "niang pao" meaning "girlie guns." The order to "put an end" to them demonstrates the Chinese government's worries that male pop stars provide a lack of masculine influence for the nation's men. Meanwhile, in nearby Japan and South Korea, many male pop stars are known for having a sleek and feminine image.

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In addition, broadcasters were ordered to not promote "vulgar internet celebrities" alongside celebrity culture and that broadcasters should "vigorously promote excellent Chinese traditional culture, revolutionary culture and advanced socialist culture."

China also banned anyone under age 18 from playing online games during school days, limiting the activity to a total of three hours weekly as of Wednesday.

For more reporting from the Associated Press, see below.

China is broadening a campaign to tighten control over business and society and enforce official morality.

President Xi Jinping has called for tighter Communist Party control of business, education, culture and religion. Companies and the public are under increasing pressure to align with its vision for a more powerful China and healthier society.

As the party has reduced children's access to online games, it is trying to discourage what it sees as unhealthy attention to celebrities.

Broadcasters should avoid promoting an admiration of wealth and celebrity, the regulator said.

Xi's government also is tightening control over Chinese internet industries.

It has launched anti-monopoly, data security and other enforcement actions at companies including games and social media provider Tencent Holding and e-commerce giant Alibaba Group that the ruling party worries are too big and independent.

Game developers already were required to submit new titles for government approval before they could be released. Officials have called on them to add nationalistic themes.

The party also is tightening control over celebrities.

Broadcasters should avoid performers who "violate public order" or have "lost morality," the regulator said. Programs about the children of celebrities also are banned.

On Saturday, microblog platform Weibo Corp. suspended thousands of accounts for fan clubs and entertainment news.

A popular actress, Zhao Wei, has disappeared from streaming platforms without explanation. Her name has been removed from credits of movies and TV programs.

Thursday's order told broadcasters to limit pay for performers and to avoid contract terms that might help them evade taxes.

Another actress, Zheng Shuang, was fined 299 million yuan ($46 million) last week on tax evasion charges in a warning to celebrities to be positive role models.

Xi Jinping et al. posing for a photo: In this June 4, 2021, file photo, a television shows a broadcast of a Chinese talk show program as it sits beneath a photo of Chinese President Xi Jinping in a home converted into a tourist homestay in Zhaxigang village near Nyingchi in western China's Tibet Autonomous Region. Mark Schiefelbein/AP Photo © Mark Schiefelbein/AP Photo In this June 4, 2021, file photo, a television shows a broadcast of a Chinese talk show program as it sits beneath a photo of Chinese President Xi Jinping in a home converted into a tourist homestay in Zhaxigang village near Nyingchi in western China's Tibet Autonomous Region. Mark Schiefelbein/AP Photo

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