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'Just DON'T do it!' Thousands of Muslims demand Nike withdraw 'insulting' Air Max trainers 'that have Allah written on the sole'

Daily Mail logo Daily Mail 1/28/2019 Connor Boyd For Mailonline
KIEV, UKRAINE - 2018/12/14: Nike Footwear manufacturing company  logo seen displayed on a smart phone. (Photo by Igor Golovniov/SOPA Images/LightRocket via Getty Images) © 2018 SOPA Images KIEV, UKRAINE - 2018/12/14: Nike Footwear manufacturing company logo seen displayed on a smart phone. (Photo by Igor Golovniov/SOPA Images/LightRocket via Getty Images)

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Outraged Muslims are demanding Nike recall an 'offensive' line of trainers because the logo looks like Allah's name in Arabic.

Saiqa Noreen launched a petition to pull the Air Max 270 shoe and has accused the sportswear giant of 'blasphemy'.

The petition, which has gained more than 6,000 signatures in just hours, blasts Nike for allowing God's name to be 'trampled, kicked and become soiled with mud or even filth'. 

a close up of a logo: Outraged Muslims are demanding Nike recall a line of trainers because the design looks like Allah's name in Arabic © Provided by Associated Newspapers Limited Outraged Muslims are demanding Nike recall a line of trainers because the design looks like Allah's name in Arabic

The design features the words Air Max spelled out in a custom, joined-up font on the sole of the shoe, which was released last year. 

In Muslim culture showing the sole of your shoe is seen as the height of disrespect as it implies you want to hurt someone with it.

The shoe is considered dirty because it touches the ground and is associated with the foot, the lowest party of the body.

'It is outrageous and appalling of Nike to allow the name of God on a shoe. This is disrespectful and extremely offensive to Muslim's and insulting to Islam,' Ms Noreen said.

a close up of a footwear: Ms Noreen said it was 'outrageous and appalling' to have God's name written on the sole of the shoe where it can be 'trampled, kicked and become soiled with mud or even filth' © Provided by Associated Newspapers Limited Ms Noreen said it was 'outrageous and appalling' to have God's name written on the sole of the shoe where it can be 'trampled, kicked and become soiled with mud or even filth'

'Islam teaches compassion, kindness and fairness towards all. We urge Nike to recall this blasphemous and offensive shoe and all products with the design logo resembling the word Allah from worldwide sales immediately.

'We also request stricter scrutiny of products before they enter the market. I urge all Muslim's and everyone who respects the freedom of religion to sign this petition.'

Read more: UK has a serious Islamophobia problem, MPs warn (The Independent)

Nike became embroiled in a similar controversy in 1997 when it was forced to recall thousands of pairs of Air Bakin' sneakers following outcry from Muslim customers.

Flame like letters with the word 'Air' written on the heel could be read as Allah in Arabic script.  

Nike became embroiled in a similar controversy in 1997 when it was forced to recall thousands of pairs of Air Bakin' sneakers with the word Air written on the heel © Provided by Associated Newspapers Limited Nike became embroiled in a similar controversy in 1997 when it was forced to recall thousands of pairs of Air Bakin' sneakers with the word Air written on the heel

Ms Noreen added: 'After recalling trainers in 1997, which had a similar logo depicting the word Allah, Nike claimed to have tighten scrutiny on logo design. So why has a similar design been approved?'

A Nike spokesman said: 'Nike respects all religions and we take concerns of this nature seriously.

'The Air Max logo was designed to be a stylised representation of Nike's Air Max trademark. It is intended to reflect the Air Max brand only.

'Any other perceived meaning or representation is unintentional.'

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