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Norton Shores gym focusing on youth athletic training under new ownership

MLive - GrandRapids/Muskegon/Kalamazoo logo MLive - GrandRapids/Muskegon/Kalamazoo 9/16/2020 By Anya van Wagtendonk,

NORTON SHORES, MI – A sprawling athletic complex, located roughly midway between Muskegon and Grand Haven, seeks to unite those lakeshore communities under a new name and new ownership.

The former Norton Pines Athletic Club, 1350 Judson Road, is now SportHouse, a full-service gym that will also focus on youth athletic training, said Jake Hogeboom.

Hogeboom officially took over the facility with his family on Friday, Sept. 4.

The idea is to offer “top-notch” training to kids of all ages, from across the lakeshore, regardless of their background, Hogeboom said.

“We (my family) live in Grand Haven; my kids play on sports teams in Muskegon,” he said.

“What we’ve seen around here is kind of that divide between Muskegon and Spring Lake/Grand Haven. Hopefully, we’ll be able to provide a facility where we’ve got kids coming from all different cities, all different circumstances in life, coming together and making a positive impact on our communities by getting involved.”

A standard gym experience remains for adults, with cardio and weight-training facilities, as well as programming for seniors. (Eventually, group fitness classes will resume, once the coronavirus-related ban on those activities have lifted.)

“We’re hitting everybody from young kids to as old as you wanna be,” he said. “We want to create health and wellness and happiness.”

Construction will begin next week to give the 115,000-square-foot facility “a fresh look and fresh vibe,” Hogeboom said, led by Wyoming, Mich., gym floor company Floor Care Concepts.

And while the former facility was known in part for its tennis offerings, the Hogebooms will do away with the tennis courts, replacing them with five full-court basketball courts, six volleyball courts, 14 pickleball courts, and a golf simulator.

The facility will eventually be able to host events and tournaments for youth sports, Hogeboom said.

Youngsters looking to take their sports training to the next level – to prepare for travel team try-outs, say, or to wow college recruiters – will be able to work with trainers on individual sports, as well as on cross-training.

The gym plans to also partner with schools to offer after-school programming, engaging with sports, leadership, and mentoring activities, Hogeboom said.

SportHouse is a joint venture of the Hogeboom family: Jake and his wife Kelsey, and his parents, Gary and Kristi Hogeboom.

Sports run in the family’s veins. Gary Hogeboom played football at Central Michigan before a career in the NFL, playing with the Dallas Cowboys, Indianapolis Colts and Phoenix (now Arizona) Cardinals.

Jake Hogeboom grew up in Grand Rapids and went on to play basketball at Hope College and Michigan State University.

Families are already beginning to sign up for youth programming, and the gym will be ready for them by December, Hogeboom said.

The regular adult facilities are up and running, and individuals can get a membership for $79 per month, or $150 for families, Hogeboom said.

Safety measures against COVID-19 are in effect, such as social distancing and mask requirements, he added.

Costs are not yet entirely worked out for youth programming, he said, but the goal is to have a scholarship program for people who might not normally be able to access this kind of programming.

“We want to get access to everybody to our facility,” Hogeboom said. “Our goal is to provide a wholesome experience for members and youth to have a place to go.”

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