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NBA and Kylian Mbappé strike joint venture deal

AS USA logo AS USA 6/26/2022 Paul Reidy
Kylian Mbappe poses for photos on the red carpet during the 2022 NBA Draft at Barclays Center on June 23 © Arturo Holmes (AFP) Kylian Mbappe poses for photos on the red carpet during the 2022 NBA Draft at Barclays Center on June 23

Kylian Mbappé, star striker with Paris Saint-Germain and the French national team has penned a deal that will see his production company provide content for the NBA.

The NBA and Zebra Valley have announced a multi-year partnership around content creation to engage fans around the world,” the NBA said in a statement.

“We look forward to working with the NBA team to foster dialogue between global communities and make cultural conversations more relevant,” Mbappé said in the same statement.

NBA commissioner Adam Silver (L) and Kylian Mbappe © Arturo Holmes (Getty) NBA commissioner Adam Silver (L) and Kylian Mbappe

Mbappé, 23, recently launched his production company Zebra Valley with the goal of producing scripted and unscripted productions and animated formats around sports, music, culture and video games.

The PSG striker attended the NBA Draft earlier in the week where NBA franchises recruit the best college players and prospects in the world.

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