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Nike, FAMU agree to six-year apparel deal with LeBron James for all sports programs

USA TODAY SPORTS logo USA TODAY SPORTS 3/4/2021 Rory Sharrock, Tallahassee Democrat
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Florida A&M and Nike, Inc. announced on Wednesday a partnership that features a six-year deal for the shoe giant to be the official athletic footwear, apparel and equipment provider for the Rattlers.

This contract goes into effect on July 1. 

There is an option for a two-year extension with the current format. Both parties didn't disclose the payout details of the deal.

"FAMU is an elite institution with a rich tradition of firsts and our student-athletes deserve an experience that is second-to-none," FAMU Vice President and Director of Athletics Kortne Gosha said.

"My executive team and I are focused on setting a new standard. Our top priority is to align with the best quality and most innovative products, brands and resources. This partnership allowed us to reimagine and challenge the norms of our industry."

FAMU and Nike agreed to a six-year apparel deal on Thursday, March 4, 2021. The contract goes into effect in July. The Rattler teams will wear LeBron James fitted gear. © Submitted photo FAMU and Nike agreed to a six-year apparel deal on Thursday, March 4, 2021. The contract goes into effect in July. The Rattler teams will wear LeBron James fitted gear.

In addition to servicing the 14 sports programs, Nike will supply apparel for the Marching 100. 

FAMU teams will be outfitted in LeBron James uniforms and apparel. This includes footwear explicitly designed for the university as part of this relationship.

On Tuesday, James tagged FAMU in a tweet with photos of him wearing orange and green Nike shoes. In his tweet, he said: "MAJOR S/O @FAMU_1887!!!! Looking forward to what the future holds!"

FAMU head coaches are thrilled to learn of this partnership. The magnitude has an even deeper meaning with the basketball program. Many of the players and staffers are fans of James. 

"To have a partnership with the world's best basketball player, it doesn't get any better than that. Anyone who knows me knows he’s my favorite player. He's a wonderful person for student-athletes to be like on and off the floor,” McCullum said.

"I'm extremely elated and excited about FAMU's new partnership with Nike, Inc. The notoriety, recognition and credibility of Nike products and the LeBron logo will instantly raise both our status in performance and most importantly, recruiting."

a group of people standing in front of a crowd: FAMU men's basketball coach Robert McCullum cheers on the team at the Al Lawson Multipurpose Center. © Rattler Productions FAMU men's basketball coach Robert McCullum cheers on the team at the Al Lawson Multipurpose Center.

McCullum has enjoyed previous success with Nike throughout his coaching career.

He was the director of Nike Hong Kong in August 2000. In 2007, he was the head coach of the Nigerian national team with the company. He also worked with the Nike skills academy. McCullum was joined by Kobe Bryant, Vince Carter, Amar'e Stoudemire and James.

FAMU Athletics signed a six-year deal with Nike. The contract goes into effect on July 1, 2021. All Rattler teams will wear LeBron James gear. © Submitted photo FAMU Athletics signed a six-year deal with Nike. The contract goes into effect on July 1, 2021. All Rattler teams will wear LeBron James gear.

Executives with Nike are just as thrilled as everyone within the athletics department.

"Florida A&M has a rich tradition of excellence on the court and field, which not only includes athletic success but equally important is academics, preparation for future careers and community engagement," Sonja Henning, Nike's VP of League Partnerships for North America said in a press release statement.

"Through our continued relationship with Florida A&M Athletics, we’ll have the opportunity to partner with some of the country’s preeminent student-athletes and the next generation of leaders."

Nike will also support FAMU students as a whole through development programs, internships and various networking opportunities.

Follow FAMU beat writer Rory Sharrock on Twitter @rattlernews and @married2game1.

This article originally appeared on Tallahassee Democrat: Nike, FAMU agree to six-year apparel deal with LeBron James for all sports programs

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